Content Creator & Ad Strategist (Clínica De Especialidades Médicas)

Pediaser Clínica Pediátrica Y Especialidades Médicas; Sonora; Remote; MXN 300,000 - 480,000; Full time

Job summary

Pediaser Clínica Pediátrica Y Especialidades Médicas is seeking a Content Marketing Specialist to join a fully remote team. You will develop and execute a compelling content strategy, creating high-quality content across blogs, websites, social media, and emails to attract, engage, and convert audiences.

The role emphasizes SEO-driven content, editorial planning, and collaboration with marketing and design teams to maintain brand voice and drive growth in an EdTech-driven context.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Experience creating content across blogs, websites, social media, and email.
• Strong writing/editing, SEO awareness, and audience targeting.

Responsibilities

• Develop and execute a comprehensive content marketing strategy.
• Create, edit, and publish blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.
• Conduct keyword research and optimize content for SEO.
• Manage editorial calendar and ensure timely delivery.
• Collaborate with SMEs, designers, and marketing team members to produce content.
• Distribute content across social media, newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with content marketing, SEO, and digital media trends.
• Ensure content adheres to brand voice and style guidelines.

Skills

Content marketing

SEO

Editorial calendar

Keyword research

Content writing

Video scripting

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Job description

About the Role

Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative EdTech firm.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with subject matter experts, designers, and other marketing team members to produce high-quality content.
• Distribute content across various channels, including social media, email newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure all content adheres to brand voice and style guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.