Marketing Coordinator (Temporary Position)

Lalamove; Veracruz; Remote; MXN 320,000 - 520,000; Full time

Job summary

Lalamove's client, a prominent educational technology company, seeks a remote Content Marketing Specialist to craft and execute a compelling content strategy. You will produce high-quality written and multimedia content across blogs, websites, social media, and email campaigns from anywhere.

You will conduct keyword research, optimize content for SEO, manage editorial timelines, and collaborate with designers and subject matter experts to drive audience engagement and conversions.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, or digital marketing.
• Proven ability to create high-quality, engaging content for diverse audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and proofreading skills in Spanish; English a plus.
• Experience with CMS like WordPress and basic analytics.

Responsibilities

• Develop and execute a comprehensive content marketing strategy.
• Create, edit, and publish engaging content including blogs, whitepapers, and video scripts.
• Conduct keyword research and optimize content for SEO.
• Manage the editorial calendar and ensure timely delivery.
• Collaborate with subject matter experts, designers, and marketing teammates.
• Distribute content across social media, newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure all content adheres to brand voice and style guidelines.

Skills

Content marketing

Copywriting

SEO

WordPress CMS

Analytics

Education

Bachelor's degree in Marketing

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative EdTech firm.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with subject matter experts, designers, and other marketing team members to produce high-quality content.
• Distribute content across various channels, including social media, email newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure all content adheres to brand voice and style guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, or digital marketing.
• Proven ability to create high-quality, engaging content for diverse audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and proofreading skills in Spanish. Proficiency in English is a significant plus.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.