Specialist - F&A - R2R - External Reporting 4B

Genpact Ltd.; Chiapas; Remote; MXN 300,000 - 480,000; Full time

Job summary

Genpact Ltd. is seeking a driven Digital Marketing Specialist for a fully remote role. You will develop and execute comprehensive online marketing strategies across SEO, SEM, social media, and email, focusing on increasing brand visibility and qualified leads.

The ideal candidate has 3+ years in digital marketing, strong data-driven decision-making, and a collaborative mindset to work with design and content teams while staying current with industry trends.

Qualifications

• Minimum 3 years of digital marketing experience.
• Experience optimizing SEO/SEM campaigns.
• Ability to analyze data and derive insights.

Responsibilities

• Develop, implement, and manage online marketing strategies across channels (SEO, SEM, social media, email).
• Conduct keyword research and competitor analysis.
• Manage paid campaigns (Google Ads, social ads) to maximize ROI.
• Create engaging content for blog posts, social media, and newsletters.
• Monitor website traffic and campaign performance with analytics tools.
• Analyze campaign data and provide actionable insights.
• Stay up-to-date with digital marketing trends.
• Collaborate with design and content teams.
• Manage email marketing campaigns including segmentation and automation.

Skills

Digital marketing

SEO

SEM

Analytics

Email marketing

Content creation

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of