Package Delivery Specialist – Safe, Fast & Customer‐Focused

Fedex; México; Remoto; MXN 260.000 - 480.000; Tempo pieno

Descrizione del lavoro

Fedex is seeking a driven Digital Marketing Specialist to join our remote-first team in Mexico. This role focuses on developing and executing online strategies across SEO, SEM, social media, and email to boost brand visibility and generate qualified leads.

You will analyze campaign performance with Google Analytics, conduct keyword research, manage paid ads, create engaging content, and collaborate with design and content teams to ensure cohesive messaging.

Competenze

• 3+ years in digital marketing roles.
• Strong understanding of digital marketing principles.
• Data-driven decision making and optimization.

Mansioni

• Develop, implement, and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize rankings and campaigns.
• Manage and optimize paid advertising (Google Ads, social ads) to maximize ROI and CPA.
• Create engaging content for blogs, social posts, and newsletters.
• Monitor website traffic and campaign performance using analytics tools (Google Analytics).
• Analyze data, generate reports, and provide actionable insights for improvement.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with design/content teams to ensure cohesive brand messaging.
• Manage email marketing campaigns, including segmentation and automation.

Conoscenze

Digital marketing

SEO

SEM

Analytics

Content creation

Email marketing

Lead generation

Strumenti

Google Ads

Google Analytics

Social media ads

Descrizione del lavoro

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of