In-Store Onboarding & Transactions Specialist

Kavak; Santiago de Querétaro; Remote; MXN 360,000 - 540,000; Full time

Job summary

Kavak is seeking a driven Digital Marketing Specialist for a fully remote position. You will develop and execute online marketing strategies across SEO, SEM, social media, and email to boost brand visibility, generate qualified leads, and support business goals.

The role requires at least 3 years of digital marketing experience, a data-driven approach, and the ability to collaborate with design and content teams. Remote-first environment and ongoing optimization are part of the plan.

Qualifications

• At least 3 years of experience in digital marketing roles.
• Strong data-driven decision making and analytical mindset.
• Experience with SEO/SEM, content creation, and analytics.

Responsibilities

• Develop, implement, and manage online marketing strategies across channels (SEO, SEM, social, email).
• Conduct keyword research and competitor analysis to boost rankings and performance.
• Manage paid campaigns (Google Ads, social ads) to maximize ROI and hit CPA goals.
• Create engaging content for blogs, social media, and newsletters.
• Monitor website traffic and campaign performance using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights for improvement.
• Stay up-to-date with latest digital marketing trends and best practices.
• Collaborate with design and content teams to ensure cohesive messaging.
• Manage email campaigns, including segmentation and automation.

Skills

Data-driven mindset

Analytical thinking

Cross-functional collaboration

Tools

Google Analytics

Google Ads

SEO tools

Email marketing platforms

Job description

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of