Brand Manager: Growth & Innovation, P&L Focus

Birdman; Región Centro; Presencial; MXN 400.000 - 600.000; Jornada completa

Descripción de la vacante

Birdman is a fast-growing plant-based food company with headquarters in Mexico, seeking a Brand Manager to translate consumer insights into annual plans and drive brand strategy across architecture, innovation, and demand generation.

You will collaborate with the marketing leadership and cross-functional teams to bring the brand to life, while focusing on sell-out and market share. The role requires on-site work in Guadalajara and strong English skills.

Formación

• 3–5 years of experience in Brand/Marketing Management in mass-consumer (FMCG/CPG) companies.
• Experience tracking or supporting a brand's P&L in the Mexican market.
• Experience participating in innovation pipelines, communication development, and demand generation.

Responsabilidades

• Support the strategy and execution of the brand(s) under your responsibility, translating consumer understanding, market dynamics, and portfolio priorities into actionable annual plans (AOP).
• Collaborate with marketing leadership to bring the brand's communication architecture, innovation pipeline, and demand generation plans to life.
• Own Brand P&L, plan execution, portfolio support, and innovation execution from concept to post-launch tracking.
• Develop briefs and ensure creative execution with Birdman Studio; partner with Sales, Trade Marketing, Ecommerce, and Performance to drive sell-out and market share.
• Ground decisions in consumer insights with Consumer & Market Insights.

Conocimientos

Brand management

P&L tracking

Strategic thinking

Cross-functional collaboration

Excel

PowerPoint

Data visualization tools

Educación

Bachelor's degree in Marketing or related field

Herramientas

Power BI/Tableau

Descripción del empleo

Birdman is a fast-growing plant-based food company with headquarters in Mexico, seeking a Brand Manager to translate consumer insights into annual plans and drive brand strategy across architecture, innovation, and demand generation.

You will collaborate with the marketing leadership and cross-functional teams to bring the brand to life, while focusing on sell-out and market share. The role requires on-site work in Guadalajara and strong English skills.