Influencer & Partnerships Strategist

Birdman; Región Centro; Presencial; MXN 420.000 - 640.000; Jornada completa

Descripción de la vacante

Birdman is seeking an Influencer & Partnerships Analyst to lead day-to-day influencer and creator activities in Mexico/US markets, ensuring partner alignment with brand values and driving measurable results.

You will scout and assess profiles, manage agreements, and collaborate with Brand Management, Social & Community, Birdman Studio, and Legal & Finance to optimize partnerships and impact.

Formación

• Bachelor's degree in Marketing, Communication, Advertising, or a related field.
• 2+ years in influencer marketing or partnerships for consumer brands.
• 2+ years negotiating with talent agencies, creators, or commercial partners.
• 2+ years using social analytics and measurement tools.
• Experience with culturally relevant or sports/lifestyle brands is a strong plus.
• Bilingual English and Spanish.
• Eligible to work in Guadalajara, Jalisco with relocation support if needed.
• On-site in Guadalajara with up to 30% travel.

Responsabilidades

• Run the day-to-day influencer and creator program in the assigned market, maintaining a living roster of voices.
• Assess potential partners against brand values and personality, backed by quantitative impact analysis.
• Identify corporate alliance and on-premise opportunities; build qualified pipeline inputs.
• Review partner content against briefs and brand guidelines; coordinate approvals before publication.
• Manage agreements, deliverables, usage rights, and contract timelines; ensure compliance.
• Track influencer and partnerships spend; flag deviations and manage budgets.
• Coordinate amplification with Social & Community Lead across owned and earned content.
• Measure program performance (reach, engagement, earned media, cost per impact) and feed dashboards.

Conocimientos

Influencer marketing

Partnerships

Measurement

Brand guidelines

Educación

Marketing or related field

Herramientas

Social analytics tools

Descripción del empleo

Birdman is seeking an Influencer & Partnerships Analyst to lead day-to-day influencer and creator activities in Mexico/US markets, ensuring partner alignment with brand values and driving measurable results.

You will scout and assess profiles, manage agreements, and collaborate with Brand Management, Social & Community, Birdman Studio, and Legal & Finance to optimize partnerships and impact.