Brand Manager FMCG: Impulsa Marcas en Jalisco

Placements24; Tlaquepaque; On-site; MXN 550,000 - 750,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Performance incentives

Career development

Job summary

Placements24 is seeking a seasoned Brand Manager for a well-established FMCG client in Tlaquepaque, Jalisco. You will oversee key brands, shape growth strategies, and lead cross-functional teams to deliver innovative campaigns that deepen consumer engagement.

The role requires a strategic mindset, strong analytical abilities, and proven experience in managing budgets and P&L. Fluency in Spanish and English is essential, with a track record of impactful brand initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in brand management within FMCG.
• Proven success in developing and executing brand strategies that drive results.
• Strong analytical, strategic thinking and problem-solving skills.
• Excellent communication, presentation, and leadership abilities.

Responsibilities

• Develop and implement annual brand plans with objectives, strategies and tactics.
• Analyze market data, consumer insights, and competitive activities to inform strategies.
• Manage the brand budget and P&L, ensuring financial targets are met.
• Oversee integrated marketing campaigns across digital, traditional and social channels.
• Collaborate with sales, product development and supply chain to implement brand plans.
• Lead product innovation initiatives and successful product launches.
• Monitor brand performance and provide regular reports with actionable recommendations.
• Drive brand equity and market share growth for assigned brands.

Skills

Brand Management

Strategic Thinking

Budgeting

Market Research

Leadership

Analytics

Communication

English & Spanish

Education

Bachelor's degree in Marketing or related field

Business Administration background

Tools

Market research tools

Job description

Placements24 is seeking a seasoned Brand Manager for a well-established FMCG client in Tlaquepaque, Jalisco. You will oversee key brands, shape growth strategies, and lead cross-functional teams to deliver innovative campaigns that deepen consumer engagement.

The role requires a strategic mindset, strong analytical abilities, and proven experience in managing budgets and P&L. Fluency in Spanish and English is essential, with a track record of impactful brand initiatives.