Gerente de Marca para FMCG en Jalisco

Placements24; Tlaquepaque; On-site; MXN 550,000 - 750,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Performance incentives

Career development

Job summary

Placements24 is seeking a seasoned Brand Manager for a well-established FMCG client in Tlaquepaque, Jalisco. You will oversee key brands, shape growth strategies, and lead cross-functional teams to deliver innovative campaigns that deepen consumer engagement.

The role requires a strategic mindset, strong analytical abilities, and proven experience in managing budgets and P&L. Fluency in Spanish and English is essential, with a track record of impactful brand initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in brand management within FMCG.
• Proven success in developing and executing brand strategies that drive results.
• Strong analytical, strategic thinking and problem-solving skills.
• Excellent communication, presentation, and leadership abilities.

Responsibilities

• Develop and implement annual brand plans with objectives, strategies and tactics.
• Analyze market data, consumer insights, and competitive activities to inform strategies.
• Manage the brand budget and P&L, ensuring financial targets are met.
• Oversee integrated marketing campaigns across digital, traditional and social channels.
• Collaborate with sales, product development and supply chain to implement brand plans.
• Lead product innovation initiatives and successful product launches.
• Monitor brand performance and provide regular reports with actionable recommendations.
• Drive brand equity and market share growth for assigned brands.

Skills

Brand Management

Strategic Thinking

Budgeting

Market Research

Leadership

Analytics

Communication

English & Spanish

Education

Bachelor's degree in Marketing or related field

Business Administration background

Tools

Market research tools

Job description

About the Role

Our client, a well-established and respected name in the FMCG sector, is actively searching for a talented Brand Manager to oversee key brands in their portfolio, based in Tlaquepaque, Jalisco . This is an exciting chance to drive brand growth, develop innovative marketing campaigns, and deepen consumer engagement in one of Mexico's most vibrant economic regions. The successful candidate will bring a strategic vision, a deep understanding of the consumer landscape, and a passion for building strong, resonant brands. You will be instrumental in defining and executing strategies that ensure our client's continued leadership and success in the competitive FMCG market.

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
• Analyze market data, consumer insights, and competitive activities to inform brand strategies.
• Manage the brand budget and P&L, ensuring financial targets are met.
• Oversee the development and execution of integrated marketing communications campaigns across various channels (digital, traditional, social media).
• Collaborate with internal teams (sales, product development, supply chain) and external agencies to ensure effective brand implementation.
• Lead product innovation initiatives and ensure successful product launches.
• Monitor brand performance and provide regular reports and actionable recommendations to management.
• Drive brand equity and market share growth for assigned brands.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, specifically within the FMCG industry .
• Demonstrated success in developing and executing brand strategies that drive business results.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication, presentation, and leadership abilities.
• Proven experience in managing budgets and P&Ls.
• Familiarity with market research tools and methodologies.
• Fluent in Spanish and proficient in English.

Benefits

Our client offers a competitive salary, comprehensive health and dental benefits, performance-based incentives, and ample opportunities for professional development and career advancement within a leading organization. The role is situated in Tlaquepaque, Jalisco , providing a great work environment. We are committed to fostering a culture of innovation and collaboration.