Gerente de Marca Senior - Alimentos y Bebidas (Hybrid, Juárez)

Placements24; Chihuahua; Hybrid; MXN 828,000 - 1,012,000; Full time

Benefits offered by this job

Health insurance

Hybrid work in Ciudad Juárez

Bonus

Professional development

Career growth opportunities

Job summary

Placements24 in Ciudad Juárez, Chihuahua, seeks a Senior Brand Manager to lead food and beverage brands in the FMCG sector. You will shape brand strategy, drive growth, manage P&L, and lead cross-functional teams to deliver innovative campaigns.

The role requires strong market insights, leadership, and fluency in English and Spanish. Hybrid work options are available in Ciudad Juárez, with opportunities to influence major brands in northern Mexico.

Qualifications

• Bachelor's degree in Marketing or Business; MBA preferred.
• 7+ years in brand management within FMCG.
• Proven track record of developing brand strategies and campaigns.
• Strong analytical skills with P&L and budget management.
• Excellent leadership, communication, and cross-functional collaboration.
• Fluency in English and Spanish.

Responsibilities

• Develop and execute brand strategies for the food and beverage portfolio, including marketing plans, innovation roadmaps, and campaigns.
• Conduct in-depth market research and consumer analysis to identify trends and opportunities.
• Manage the brand's P&L, set financial targets, and ensure profitable growth.
• Lead product launches and marketing campaigns aligned with brand objectives.
• Oversee creation of marketing assets and ensure cross-channel brand consistency.
• Manage relationships with agencies and external partners.
• Drive consumer engagement and build strong brand equity.
• Monitor brand performance and report to senior leadership; collaborate with sales, R&D, and supply chain.

Skills

Brand management

P&L management

Market research

Cross-functional leadership

Budget management

Executive communication

Bilingual English/Spanish

Education

Bachelor's degree in Marketing or Business Administration

MBA (preferred)

Job description

Placements24 in Ciudad Juárez, Chihuahua, seeks a Senior Brand Manager to lead food and beverage brands in the FMCG sector. You will shape brand strategy, drive growth, manage P&L, and lead cross-functional teams to deliver innovative campaigns.

The role requires strong market insights, leadership, and fluency in English and Spanish. Hybrid work options are available in Ciudad Juárez, with opportunities to influence major brands in northern Mexico.