Brand Lead, Americas - Premium Education Marketing

Inspired Education Group; Ciudad de México; On-site; MXN 650,000 - 900,000; Full time

Job summary

Inspired Education Group in Mexico City is seeking a Brand Executive - Americas to drive brand excellence across a portfolio of premium schools. You will execute integrated campaigns, analyze results, and ensure a consistent premium brand experience region-wide.

The ideal candidate brings 5–7 years in brand/marketing, strong analytics, and hands-on experience with Google Analytics, Google/Meta Ads, Power BI, Canva and Adobe Creative Suite.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5–7 years of experience in Brand Management or Marketing.
• Experience executing integrated campaigns across digital and traditional channels.
• Strong project management with attention to detail.
• Excellent analytical capabilities to improve campaign performance.
• Hands-on with Google Analytics, Meta Ads, Google Ads and Power BI.
• Canva and Adobe Creative Suite design skills.
• Outstanding written and verbal English communication.
• Willingness to travel regularly across the Americas.

Responsibilities

• Develop and execute tailored marketing plans for multiple schools and brands in the Americas.
• Lead the planning and execution of 360° marketing campaigns across digital, social, PR, events and offline channels.
• Manage multiple marketing projects with deadlines and budgets.
• Monitor campaign performance and prepare reports with actionable recommendations.
• Build relationships with Heads of School, Admissions teams, and stakeholders.
• Support creation and delivery of creative assets ensuring premium brand standards.
• Create presentations, reports and marketing materials for leadership and partners.
• Review digital campaigns on Google Ads and Meta Ads for optimization and alignment.
• Coordinate cross-functional projects and travel regularly across the Americas.

Skills

Brand management

Marketing campaigns

Project management

Analytics

English communication

Interpersonal skills

Willingness to travel

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Meta Ads

Google Ads

Power BI

Canva

Adobe Creative Suite

Job description

Inspired Education Group in Mexico City is seeking a Brand Executive - Americas to drive brand excellence across a portfolio of premium schools. You will execute integrated campaigns, analyze results, and ensure a consistent premium brand experience region-wide.

The ideal candidate brings 5–7 years in brand/marketing, strong analytics, and hands-on experience with Google Analytics, Google/Meta Ads, Power BI, Canva and Adobe Creative Suite.