Brand Innovation Lead: Launch & Grow Brands

Essity; Ciudad de México; Presencial; MXN 480.000 - 720.000; Jornada completa

Descripción de la vacante

Essity is seeking a Brand Innovation Coordinator for the Regio brand (Toilet Paper) based in Santa Fe, CDMX. You will drive end-to-end innovation from ideation to launch, coordinating with R&D, Supply Chain, Regulatory, Design and Marketing to ensure milestones are met.

You will lead multiple global and local projects, identify growth opportunities, and manage profitability through end-to-end financial and volume planning, while leveraging a data-driven, creative approach.

Formación

• University degree in a business-related field (preferably BBA/Marketing).
• Min 3–4 years of experience building and innovating powerful brands.
• Data-driven mindset with strong analytical skills.
• Project management skills to juggle multiple initiatives.

Responsabilidades

• Lead development of new products and refresh existing franchises for the Regio Brand (Toilet Paper).
• Manage the innovation pipeline from ideation to launch, in collaboration with R&D, Supply Chain, Regulatory, Design and Marketing.
• Coordinate local and global innovation projects with the Global Team, CMU & Brand Managers.

Conocimientos

Project management

Data analysis

English

Communication

Creativity

Educación

Bachelor's degree in Business Administration/Marketing

Descripción del empleo

Essity is seeking a Brand Innovation Coordinator for the Regio brand (Toilet Paper) based in Santa Fe, CDMX. You will drive end-to-end innovation from ideation to launch, coordinating with R&D, Supply Chain, Regulatory, Design and Marketing to ensure milestones are met.

You will lead multiple global and local projects, identify growth opportunities, and manage profitability through end-to-end financial and volume planning, while leveraging a data-driven, creative approach.