Brand Innovation Coordinator Regio

Essity; Ciudad de México; Presencial; MXN 480.000 - 720.000; Jornada completa

Descripción de la vacante

Essity is seeking a Brand Innovation Coordinator for the Regio brand (Toilet Paper) based in Santa Fe, CDMX. You will drive end-to-end innovation from ideation to launch, coordinating with R&D, Supply Chain, Regulatory, Design and Marketing to ensure milestones are met.

You will lead multiple global and local projects, identify growth opportunities, and manage profitability through end-to-end financial and volume planning, while leveraging a data-driven, creative approach.

Formación

• University degree in a business-related field (preferably BBA/Marketing).
• Min 3–4 years of experience building and innovating powerful brands.
• Data-driven mindset with strong analytical skills.
• Project management skills to juggle multiple initiatives.

Responsabilidades

• Lead development of new products and refresh existing franchises for the Regio Brand (Toilet Paper).
• Manage the innovation pipeline from ideation to launch, in collaboration with R&D, Supply Chain, Regulatory, Design and Marketing.
• Coordinate local and global innovation projects with the Global Team, CMU & Brand Managers.

Conocimientos

Project management

Data analysis

English

Communication

Creativity

Educación

Bachelor's degree in Business Administration/Marketing

Descripción del empleo

Brand Innovation Coordinator RegioAbout the RoleIf you are passionate about innovating, building loved brands and you love to generate a connection with consumers… this role is for you! The Brand Innovation Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.What You Will DoResponsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper).Serve as the central hub connecting R&D, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met.Lead local & global innovation projects closely with Global Team, CMU & Brand Managers.Understand competitor activities, industry trends, and consumer behavior shifts to identify growth opportunities.Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch.Ensure profitability of innovations by managing end to end financial & volume plans.Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit.Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams.Project management with operational teams to deliver innovation on time.Who You AreUniversity degree, preferably in business administration, marketing.Min 3-4 years relevant experience building & innovating powerful brandsExperience in developing short mid- and long-term innovation strategies.Data driven mindset with strong analytical skillsProject management skills – ability to manage multiple projects at the same time.Open minded and creative passion for new challengesGood communication skillsFluent in EnglishExperience working with global teams is a plus.What We Can Offer YouOur purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us#Essity #BrandInnovation #InnovationJobs #ConsumerInsights #ProjectManagement #BeYouWithUs#Essity-MXLocation: Santa Fe, CDMXApplication End Date:24 sept 2026Job Requisition ID:Essity265351