BANAMEX - ANALISTA BAU - PORTAL WEB

CITI; Ciudad de México; On-site; MXN 480,000 - 600,000; Full time

Job summary

Citigroup Inc. is seeking a Digital Content Intmd Analyst to support the creation, curation, and optimization of content across channels.

You will work with internal partners to ensure content supports business objectives, manages the content calendar, and improves engagement while maintaining brand compliance. You will track analytics, assist with paid media efforts, and collaborate with agencies to distribute content to targeted audiences.

Qualifications

• 2-5 years of experience in content marketing, writing/editing, and related roles.
• Bachelor's degree or equivalent experience.
• Familiar with CMS (AEM preferred) and basic HTML/CSS.

Responsibilities

• Work with internal content partners to meet KPIs.
• Create content and manage the content calendar.
• Support content amplification and distribution.
• Ensure content compliance with reviews.
• Recommend content and SEO improvements with agencies.
• Track analytics and optimize to meet KPIs.
• Support partnership pilots and collaborate with stakeholders.
• Build media plans with agency partners for targeted distribution.
• Support consumer strategy and pilots with global teams.
• Utilize paid channels to align with content topics.
• Understand and manage quarterly paid media budgets.
• Build targeted audience profiles aligned with Citi content.
• Manage retargeting to reach existing Citi customers.
• Demonstrate ROI and justify ongoing content investment.
• Partner with vendors to produce content aligned with Citi goals.
• Work cross-functionally to develop partnership agreements.

Skills

Content marketing

Content writing/editing

Analytics

Education

Bachelor's degree or equivalent experience

Tools

CMS (AEM)

Jira

Job description

The Digital Content Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:

• Work with internal content partners to ensure content is serving business objectives and meeting key perfomance indicators (KPIs)
• Create content and provide oversight of the content calendar for those topics and editing of content.
• Support relevant paid/owned/earned content amplification opportunities and content distribution
• Ensure compliance with business, legal and compliance review of content and imagery
• Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
• Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
• Collaborate to build a media plan with agency partners to strategically distribute content to target audiences
• Support consumer strategy and pilots, as assigned, working to partner and share learnings with global teams
• Utilize paid channels including social media and syndication partners that effectively align with content topics
• Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
• Manage retargeting strategy to reach existing Citi customers
• Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
• Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Descripción del Rol

El Analista BAU apoya en la ejecución, revisión y seguimiento de cambios en los sitios, garantizando que el contenido, diseño, SEO y mejoras se mantengan actualizados, funcionales y alineados a los lineamientos de marca y objetivos de venta, institucionales y regulatorios.

Responsabilidades

• Ejecutar actualizaciones de contenido, imágenes, insumos, componentes y mejoras en los sitios.
• Revisar la correcta visualización y funcionalidad de las páginas después de los cambios.
• Trabajar de la mano con el equipo de diseño, contenido, SEO, maquetación, desarrollo y QA para la correcta implementación de ajustes.
• Participar en la correcta liberación de las actualizaciones y/o mejoras.
• Proponer mejoras visuales o de contenido con enfoque proactivo.

Formación Académica | Conocimientos Técnicos | Experiencia Laboral

• Licenciatura en Administración, Ingeniería, Diseño o afín.
• Mínimo 1 año de experiencia en gestión o mantenimiento de sitios web.
• Deseable experiencia previa en diseño web o contenido digital.
• Conocimiento básico de CMS, manejo deseable AEM.
• Familiaridad con principios de diseño responsivo, UX/UI y SEO.
• Deseable: conocimientos básicos de HTML y CSS.
• Uso de Jira.
• Habilidades de organización, comunicación y atención al detalle.

Habilidades de Liderazgo

• Capacidad para identificar y solucionar problemas técnicos básicos en sitios web.
• Haber participado en pruebas de sitios web para identificar errores y problemas, asegurando la usabilidad y compatibilidad.
• Buenas habilidades de comunicación y trabajo en equipo.
• Proactividad en actualizaciones de sitios web.

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Time Type:

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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