Associate Manager, Brand Management

Authentic Brands Group; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Authentic Brands Group in Mexico City is seeking an Associate Manager, Brand Management, Lifestyle - LATAM to drive growth across the LATAM region. You will balance hands-on execution with leadership responsibilities, managing key licensing partnerships while shaping brand strategy.

You will analyze market trends, oversee day-to-day partner relationships, and collaborate with Brand, Legal, Finance, and FP&A to ensure growth, profitability, and brand integrity.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 3+ years in brand management, business development, or licensing.
• Strong analytical mindset to translate data into insights.
• Excellent attention to detail and organizational skills.
• Ability to manage multiple priorities independently.
• Fluency in English and Spanish required.

Responsibilities

• Support brand management team with day-to-day operations.
• Manage licensing partner relationships across LATAM.
• Analyze market trends and performance data to inform strategy.
• Collaborate cross-functionally to develop product/category strategies.
• Oversee financial submissions, forecasts, and budgets.

Skills

Analytical mindset

Attention to detail

Organizational skills

Independent work

Multi-priority management

Advanced Excel

Data analysis

Licensing knowledge

Education

Bachelor's degree or equivalent experience

Tools

Excel

PowerPoint

Word

Job description

Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

The Associate Manager, Brand Management, Lifestyle - LATAM is a key operational and strategic partner driving growth and performance of Authentic's Lifestyle brand portfolio across the LATAM region. You'll balance hands-on execution with emerging leadership responsibilities, managing key licensing partnerships while contributing to brand strategy development. You are a driven professional who will oversee day-to-day partner relationships, analyze market trends, and help drive toward financial targets—all while maintaining operational excellence and supporting the Brand Manager on strategic initiatives.

What You'll Be Working On

PARTNER RELATIONSHIP MANAGEMENT

• Play an essential role in supporting the brand management team with day-to-day business management.
• Develop and maintain relationships with existing licensing partners across the region and drive organic growth within the territory.
• Maintain regular communication with licensing partners through calls and in-person meetings to understand their business models, product development cycles, and challenges, while providing strategic support to identify growth opportunities and drive retail profitability.

STRATEGIC ANALYSIS & MARKET INSIGHTS

• Conduct and synthesize consumer trend research, competitive analysis, and category growth studies to inform strategic recommendations.
• Extract and synthesize performance data from existing partners—retail/wholesale sales, product categories, key accounts—to identify trends, benchmark performance, and deliver strategic recommendations for growth and profitability.
• Continuously monitor global licensing deals and successful business cases across the portfolio, documenting category benchmarks and translating best practices to identify LATAM growth opportunities.

PRODUCT & CATEGORY STRATEGY EXECUTION

• Collaborate cross-functionally with internal stakeholders (Brand, Legal, Finance, Accounting, FP&A) and external licensing partners to develop and execute product and category strategies that sustain brand growth and ensure operational alignment.
• Assist in negotiating new licensing agreements and approving distribution channels, serving as guardian of brand integrity and long-term brand health across all partner initiatives.
• Identify new supply chain opportunities that could support partners and unlock additional growth for the brands.

EXECUTION & ADMINISTRATIVE EXCELLENCE

• Oversee partner financial submissions including quarterly sales reports, forecasts, and annual budgets, providing guidance to ensure accuracy and timely data entry in Authentic's sales and royalty platform.
• Develop and maintain organized systems and templates for partner communication, product catalogs, marketing plans, and brand guidelines to ensure consistency and efficiency.
• Prepare meeting minutes, business summaries, and administrative reports as requested.
• Manage legal and operational support, including contract amendments, renewals, customs clearances, trademark management, and other relevant documentation.

Must Haves

• Bachelor's degree in a relevant field or equivalent professional experience.
• 3+ years of experience in brand management, business development, brand marketing, or licensing program management.
• Analytical mindset with ability to synthesize complex data into clear, actionable business insights.
• Excellent attention to detail, organizational skills, and a bias for action.
• Ability to work independently and manage multiple priorities effectively.
• Strong technical proficiency in Microsoft Office (Excel, PowerPoint, Word) with demonstrated advanced Excel skills for data analysis, financial modeling, and dashboard creation.
• Hands-on experience with forecasting, budgeting, and analyzing royalty revenue and sales data.
• Demonstrated ability to read, interpret, and understand licensing agreements, amendments, and legal documentation with attention to commercial terms and risk mitigation.
• Fluency in both English and Spanish, written and verbal, required for daily communication with internal and external stakeholders.
• Excellent communication skills, both written and verbal, with the ability to effectively communicate in meetings and presentations.
• Willingness and ability to work in person at the Mexico City office.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [e-mail]

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