Analista de Mercado Senior (Bienes de Consumo)

Placements24; Región Centro; Hybrid; MXN 350,000 - 700,000; Full time

Benefits offered by this job

Fully remote work arrangement

Professional development opportunities

Access to industry conferences

Generous paid time off

Job summary

Placements24 seeks a Senior Market Analyst to lead comprehensive market research efforts for a leading FMCG enterprise. You will analyze sales, consumer behavior, and competitive landscapes, translating findings into strategic recommendations for senior management.

This remote role allows you to contribute from Guadalajara while collaborating with distributed teams. You will design studies, employ advanced analytics tools (SPSS, R, SAS, Tableau, Power BI), and support long-term market strategies

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, Business, or related analytical field.
• Master's degree is a plus.
• Minimum of 5 years of experience in market analysis, market research, or competitive intelligence, preferably in FMCG.
• Proven experience with surveys, focus groups, in-depth interviews, data mining.
• Strong analytical skills and ability to translate data into insights.

Responsibilities

• Design and execute market research studies, both quantitative and qualitative.
• Analyze market data including sales trends, consumer behavior, and competitive intelligence.
• Identify market opportunities and emerging FMCG trends.
• Develop reports and presentations for senior management.
• Collaborate with brand, sales, and product teams for market intelligence.

Skills

Market analysis

Data visualization

Quantitative analysis

Written communication

Remote collaboration

Education

Bachelor's degree in Marketing/Economics/Statistics

Master's degree is a plus

Tools

SPSS

R

SAS

Tableau

Power BI

Job description

About the Role

Our client, a leading enterprise in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a highly analytical and insightful Analista de Mercado Senior to join their team in Guadalajara, Jalisco. This role is critical for understanding market dynamics, consumer trends, and competitive landscapes to inform strategic decision-making. The ideal candidate will possess strong quantitative and qualitative research skills, coupled with the ability to translate complex data into actionable insights. This is a remote position, enabling you to conduct research, analyze data, and present findings effectively without needing to be physically present in the office. If you have a passion for dissecting market behavior and driving business growth through data-driven strategies, this remote opportunity in Guadalajara is for you.

Key Responsibilities

• Design and execute comprehensive market research studies, both quantitative and qualitative.


• Analyze market data, including sales trends, consumer behavior, competitive intelligence, and economic factors.


• Identify key market opportunities and emerging trends within the FMCG sector.


• Develop insightful reports and presentations summarizing research findings and strategic recommendations for senior management.


• Collaborate with brand, sales, and product development teams to provide market intelligence support.


• Monitor and report on the performance of competitor products and marketing activities.


• Utilize advanced statistical software and data visualization tools to analyze and present data.


• Stay abreast of new research methodologies and market analysis techniques.


• Conduct customer segmentation studies to identify target audiences and their needs.


• Evaluate the effectiveness of marketing campaigns and promotional activities.


• Contribute to the development of long-term market strategies and business planning.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Business, or a related analytical field.


• Master's degree is a plus.


• Minimum of 5 years of experience in market analysis, market research, or competitive intelligence, preferably in FMCG.


• Proven experience with various research methodologies (surveys, focus groups, in-depth interviews, data mining).


• Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights.


• Proficiency in statistical analysis software (e.g., SPSS, R, SAS) and data visualization tools (e.g., Tableau, Power BI).


• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.


• Self-starter with strong organizational skills and the ability to manage multiple projects simultaneously in a remote setting.


• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.


• A keen understanding of the FMCG industry and its key drivers.


• Experience working remotely and collaborating effectively with distributed teams.

Benefits

• Competitive salary commensurate with experience and qualifications.


• Comprehensive benefits package including health, dental, and life insurance.


• Fully remote work arrangement offering significant flexibility.


• Opportunities for professional development and attending industry conferences.


• Be a key contributor to strategic decision-making within a major FMCG company.


• Access to advanced analytical tools and resources.


• A supportive and collaborative remote work environment.


• Generous paid time off and holiday policy.


• Retirement savings plan.