Americas Luxury Commercial Marketing Lead

InterContinental Hotels Group; Región Centro; Hybride; MXN 500 000 - 20 000 000; Plein temps

Résumé du poste

InterContinental Hotels Group seeks a senior marketing leader to develop and implement the Luxury & Lifestyle commercial plan for the Americas, aligned with portfolio priorities and hotel needs. You will oversee integrated campaigns across owned, earned, paid and partner channels, including pulse and always-on marketing, F&B initiatives and lifecycle marketing.

You will monitor performance against financial objectives, lead budget audits and translate insights into actionable recommendations for

Qualifications

• 8+ years in marketing, advertising or hotel industry.
• Experience across commercial, sales or brand marketing.
• Strong proficiency in planning, execution, measurement and optimization of campaigns.
• Fluent English required with ability to present to senior leaders.

Responsabilités

• Lead strategy and execution of integrated marketing campaigns across channels.
• Monitor performance and budget, report results and optimize spend.
• Collaborate across Marketing teams to enable timely execution.
• Develop and communicate annual luxury & lifestyle marketing plans for the Americas.

Connaissances

Integrated campaigns

Paid media

Digital marketing fluency

Data-driven insights

Stakeholder influence

Presentation skills

Project management

Strategic planning

Formation

Bachelor's or Master's in Marketing or Business

Outils

Marketing analytics tools

Campaign management platforms

Description du poste

InterContinental Hotels Group seeks a senior marketing leader to develop and implement the Luxury & Lifestyle commercial plan for the Americas, aligned with portfolio priorities and hotel needs. You will oversee integrated campaigns across owned, earned, paid and partner channels, including pulse and always-on marketing, F&B initiatives and lifecycle marketing.

You will monitor performance against financial objectives, lead budget audits and translate insights into actionable recommendations for