Luxury Hospitality Marketing Lead

Etéreo; Solidaridad; Vor Ort; MXN 900.000 - 1.200.000; Vollzeit

Zusammenfassung

Auberge Collection in Riviera Maya, Mexico, seeks an on-site Marketing Lead to own website strategy, content and guest journeys. This role guides paid media coordination, SEO, and cross-functional campaigns across luxury experiences and events.

You will coordinate with Sales, Revenue Management and the Area Director of Marketing to ensure brand consistency, audience targeting and direct bookings growth. Fluency in English and Spanish is required.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Hospitality, Business or a related field, or at least four years of relevant experience in digital marketing, luxury hospitality or brand marketing.
• Demonstrated experience managing websites, content management systems, landing pages and digital campaigns.
• Strong understanding of website user experience, booking journeys, analytics and conversion optimization.
• Working knowledge of SEO and familiarity with AEO, GEO and brand visibility across AI-powered search and discovery platforms.
• Experience coordinating paid media agencies, developing creative briefs and managing digital advertising, paid social and email campaigns.
• Ability to translate commercial objectives, seasonality and need periods into targeted marketing initiatives.
• Excellent verbal, written, presentation and interpersonal communication skills in English and Spanish.
• Strong copywriting and proofreading skills, with exceptional attention to detail.
• Strong understanding of luxury branding, aesthetics, storytelling and the expectations of international luxury travelers.
• Understanding of Mexican, U.S. and Latin American cultures and the luxury travel landscape.
• Confidence representing the property to media, tastemakers and partners.
• Experience supporting hosted visits, partnerships, photoshoots, content production or brand activations.
• Highly organized, proactive and capable of managing multiple priorities while collaborating with hotel operations and external partners.
• Flexibility to support hosted visits, events and content production outside regular business hours when required.
• This is an on-property role located in Riviera Maya, Mexico.

Aufgaben

• Own Etéreo’s website content strategy, copy, imagery and positioning, ensuring the resort’s distinctive value proposition is clearly and consistently communicated.
• Lead ongoing updates across accommodations, culinary, wellbeing, experiences, weddings, offers and events, keeping content accurate, current and aligned with brand standards.
• Review and improve the digital guest journey across mobile and desktop, including navigation, content structure, calls to action and the path to booking.
• Regularly audit the booking engine for accuracy, usability, offer consistency and booking friction, coordinating improvements with Revenue Management, Home Office and digital partners.
• Develop and optimize dedicated landing pages for commercial campaigns, seasonal programming, signature experiences, partnerships and priority business segments.
• Lead search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO) content initiatives with Home Office teams and agencies.
• Strengthen visibility and accurate brand representation across search engines and AI-powered discovery platforms, including large language models (LLMs), through clear property information, FAQs, destination content and experience descriptions.
• Monitor website engagement, traffic sources and booking behavior, translating insights into recommendations that improve the guest journey and support direct bookings.
• Serve as the primary contact for the paid digital marketing agency, ensuring strategies, budgets and campaign execution align with Etéreo’s marketing goals and commercial priorities.
• Lead the planning and coordination of paid media, paid social, organic social and email campaigns based on seasonality, demand, need periods, priority markets and offers.
• Partner with Sales, Revenue Management and the Area Director of Marketing to translate business objectives into targeted campaigns.
• Develop creative briefs for display banners, social ads, email campaigns and landing pages, defining objectives, audiences, messaging, assets, calls to action and timelines.
• Coordinate creative production, approvals and launches with agencies, Home Office teams and the Social Media Coordinator.
• Ensure campaign messaging, offers and creative remain consistent across advertising, email, social channels, landing pages and the booking engine.
• Review campaign performance with the agency and recommend adjustments to targeting, creative, budget allocation and landing pages.
• Manage the email marketing calendar, leading content planning, copywriting and creative briefs in coordination with property and Home Office teams.
• Support audience segmentation, campaign scheduling, testing and performance review to improve engagement and conversion.
• Work closely with the Social Media Coordinator to align content calendars, storytelling and organic social activity with website initiatives and commercial priorities.
• Develop and review copy and content ideas across accommodations, culinary, wellbeing, design, experiences and seasonal programming.
• Maintain an organized library of approved photography, video, logos and marketing assets.
• Keep digital collateral, fact sheets, property guides and experience resources accurate and up to date.
• Prepare marketing reports highlighting website performance, paid media results, email engagement, social performance, PR activity and partnership outcomes.
• Maintain campaign calendars, project trackers, budgets, invoices and expense records.
• Manage deadlines and stakeholder communications across digital initiatives and on-property activities.
• Support the Area Director of Marketing with planning, presentations, research and departmental priorities.

Kenntnisse

Web management

CMS

SEO knowledge

Paid media coordination

Campaign planning

Copywriting

Bilingual English/Spanish

Brand storytelling

Conversion optimization

Multicultural awareness

Event hosting support

Ausbildung

Bachelor’s degree in Marketing, Communications, Hospitality, Business or related field

4+ years in digital marketing, luxury hospitality or brand marketing

Jobbeschreibung

Auberge Collection in Riviera Maya, Mexico, seeks an on-site Marketing Lead to own website strategy, content and guest journeys. This role guides paid media coordination, SEO, and cross-functional campaigns across luxury experiences and events.

You will coordinate with Sales, Revenue Management and the Area Director of Marketing to ensure brand consistency, audience targeting and direct bookings growth. Fluency in English and Spanish is required.