Global & Americas Marketing Programs Associate Manager

IHG Hotels & Resorts; Región Centro; On-site; MXN 340,000 - 520,000; Full time

Job summary

IHG Hotels & Resorts in Mexico's Región Centro is seeking a Marketing Programs Associate to coordinate global and Americas region campaigns, optimize channels, and serve as the primary point of contact with agencies and hotels for related projects.

You will help develop promotional materials, manage budgets, and ensure accurate measurement of campaign performance while supporting loyalty marketing initiatives across multiple channels.

Qualifications

• 2 to 5 years progressive work related experience in corporate marketing with demonstrated technical proficiency related to the position including experience with internal and external communications and creative development.
• Bachelor's degree in a relevant field or an equivalent combination of education and work related experience.
• Proficiency in Excel, Word and PowerPoint; bilingual skills a plus.

Responsibilities

• Coordinate and assist in the development and implementation of global broad-base and Americas region programs across channels.
• Work with agencies to develop specifications, audience targeting, offers, and production details; obtain approvals and implement initiatives.
• Ensure proper controls, measure results, and present recommendations for next iterations.
• Manage day-to-day relationship with advertising agencies and vendors and oversee production quality.
• Assist in the management and execution of initiatives and documentation for Loyalty marketing systems/operations.
• Monitor departmental budgets, invoicing, and month-end reconciliation.
• Support manager with other marketing projects as necessary.

Skills

Promotional marketing

Channel marketing

Analytical skills

Communication skills

Education

Bachelor's degree

Tools

Excel

Word

PowerPoint

Job description

IHG Hotels & Resorts in Mexico's Región Centro is seeking a Marketing Programs Associate to coordinate global and Americas region campaigns, optimize channels, and serve as the primary point of contact with agencies and hotels for related projects.

You will help develop promotional materials, manage budgets, and ensure accurate measurement of campaign performance while supporting loyalty marketing initiatives across multiple channels.