Manager, Commercial Marketing, AMER Luxury & Lifestyle

IHG Hotels & Resorts; Región Centro; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

IHG Hotels & Resorts is seeking a senior marketing leader to develop and execute the Luxury & Lifestyle commercial marketing plan across the Americas. You will drive integrated campaigns across multiple channels, monitor performance and optimize investments to boost guest engagement and portfolio performance.

The role requires 8+ years in marketing within hospitality or related sectors, strong cross‑functional collaboration, and excellent communication with senior leaders.

Qualifications

• Bachelor's or Master's Degree in Marketing, Business, or a relevant field of work.
• 8+ years of progressive experience in marketing, advertising and/or the hotel industry.
• Strong project management, written and verbal communication, and cross‑functional collaboration skills.

Responsibilities

• Develop and implement the annual Luxury & Lifestyle marketing plan for the Americas.
• Lead integrated campaigns across owned, earned, paid and partner channels.
• Monitor performance, manage budgets and optimize campaigns for cost effectiveness.

Skills

Marketing strategy

Campaign management

Budget management

Digital marketing fluency

English proficiency

Cross‑functional collaboration

Education

Bachelor's/Master's in Marketing or Business

Job description

Essential Duties And Responsibilities – (Key Activities)

• Develop, communicate and implement the annual Luxury & Lifestyle commercial marketing plan for the Americas, aligned with portfolio priorities, hotel needs and the broader marketing strategy. Establish scalable processes and delivery systems that improve campaign execution and performance over time.
• Lead the strategy and execution of integrated marketing campaigns across owned, earned, paid and partner channels, including pulse and always‑on marketing, Food & Beverage initiatives, content‑led marketing and lifecycle integration.
• Monitor progress against agreed performance and financial objectives, formally report results at defined intervals and translate insights into recommendations. Manage paid media and program expenditures, conduct monthly budget audits and reconcile allocations to improve cost effectiveness and business impact.
• Partner across Commercial Marketing, Commercial Business, Luxury & Lifestyle, Food & Beverage, Paid Media, Omni‑Channel Marketing, Content Operations, Creative Services, Integrated Brand Marketing, Internal Communications, Marketing Effectiveness and Analytics to enable timely, coordinated execution.
• Initiate and manage marketing programs from strategic planning and creative briefing through implementation, measurement and optimization. Apply appropriate brand nuance, monitor competitive activity and recommend opportunities that strengthen commercial performance, guest engagement and market relevance.
• REQUIRED QUALIFICATIONS

• Develop, communicate and implement the annual Luxury & Lifestyle commercial marketing plan for the Americas, aligned with portfolio priorities, hotel needs and the broader marketing strategy. Establish scalable processes and delivery systems that improve campaign execution and performance over time.
• Lead the strategy and execution of integrated marketing campaigns across owned, earned, paid and partner channels, including pulse and always‑on marketing, Food & Beverage initiatives, content‑led marketing and lifecycle integration.
• Monitor progress against agreed performance and financial objectives, formally report results at defined intervals and translate insights into recommendations. Manage paid media and program expenditures, conduct monthly budget audits and reconcile allocations to improve cost effectiveness and business impact.
• Partner across Commercial Marketing, Commercial Business, Luxury & Lifestyle, Food & Beverage, Paid Media, Omni‑Channel Marketing, Content Operations, Creative Services, Integrated Brand Marketing, Internal Communications, Marketing Effectiveness and Analytics to enable timely, coordinated execution.
• Initiate and manage marketing programs from strategic planning and creative briefing through implementation, measurement and optimization. Apply appropriate brand nuance, monitor competitive activity and recommend opportunities that strengthen commercial performance, guest engagement and market relevance.
• REQUIRED QUALIFICATIONS

Education

Bachelor's or Master's Degree in Marketing, Business, or a relevant field of work, or an equivalent combination of education and work‑related experience.

Experience

8+ years of progressive experience in marketing, advertising and/or the hotel industry, including experience related to commercial, sales or brand marketing and demonstrated proficiency across multiple marketing disciplines and processes.

Technical Skills and Knowledge –

• Demonstrated experience managing integrated campaigns, communications plans, go‑to‑market strategies and marketing tools from planning through execution, measurement and optimization.
• Experience developing test‑and‑learn plans and executing across owned, earned, paid and partner channels, with familiarity in direct marketing, campaign management and analytics techniques.
• Ability to translate customer, campaign and commercial performance data into actionable insights, recommendations and clear creative briefs.
• Strong paid media and digital marketing fluency, including an understanding of audience targeting, channel roles, media performance, measurement and optimization.
• Demonstrated ability to guide creative processes and develop compelling messaging and concepts within an integrated, agile and cross‑functional environment.
• Experience identifying marketing opportunities across hotel segments, including leisure, corporate negotiated and Food & Beverage, and translating observations into practical business applications.
• Strong project management, organization and time‑management skills, with exceptional attention to detail and the ability to manage multiple priorities and complex systems.
• Excellent written, verbal and presentation skills, including the ability to influence stakeholders, communicate with senior leaders and present data‑driven recommendations persuasively.
• Strong interpersonal and problem‑solving skills, a collaborative approach and an understanding of how to manage relationships with internal teams, hotels, owners and external partners.
• Proficiency in reading, writing and speaking English required.
• ACCOUNTABILITY

Number of employees supervised: 0 direct / 0 indirect

Annual operating and/or payroll budget(s): $500k - $20m

Decision making responsibilities

(Key Decision Rights)

• Independently directs the strategy and implementation of commercial marketing efforts that drive portfolio performance, guest engagement and cross‑functional support for Luxury & Lifestyle priorities in the Americas.
• Recommends marketing initiatives, investments and optimizations to the Sr. Manager and/or Head of Commercial for approval.
• CONTACTS (Key Relationships)

Internal Key Relationships –

Commercial Marketing Partners and Commercial Business Partners: align priorities, identify hotel and portfolio needs, coordinate action plans and share initiative performance.

Luxury & Lifestyle Commercial and Food & Beverage Leadership: define business priorities and develop marketing programs that support portfolio, segment and outlet performance.

Marketing Shared Services, including Paid Media, Omni‑Channel Marketing, Content Operations, Internal Communications and Marketing Effectiveness: plan and execute campaigns, assets, channel activation and reporting.

Integrated Brand Marketing, Creative Services and Masterbrand Strategy and Awareness teams: ensure creative, messaging, social activity and brand expression align with strategy and brand standards.

Marketing Analytics and Advanced Analytics: develop measurement approaches, interpret performance and translate findings into actionable recommendations.

Field Marketing Services and regional counterparts: coordinate activation, package information for hotels and share regional and global best practices.

Finance, Procurement, Legal and other enabling functions: manage budgets, vendors, contracts, compliance and operational requirements as needed.

External Key Relationships –

Hotels, owners and franchisees: communicate relevant marketing plans and results, gather feedback and support activation against identified commercial needs.

Media, content and channel partners: develop integrated plans and placements that extend reach, engagement, discoverability and commercial impact.

Vendors and suppliers: contract and direct services required to deliver programs, resolving performance or execution issues as needed.

Creative, media and other external agencies: provide strategic direction, review deliverables and use specialist expertise to execute marketing initiatives.

• PHYSICAL REQUIREMENTS
• Majority of work is performed in a normal office environment(4 days in office, 1 day remote).
• Travel required as needed to support business objectives, up to approximately 10% in a corporate setting.

The statements in this job description are intended to represent the key duties, essential nature and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.