AI-Driven SEO & Content Growth Lead

Nielsen; Estado de México; On-site; MXN 1,000,000 - 1,700,000; Full time

Job summary

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. You will bridge technical SEO and creative storytelling, architecting search ecosystems for traditional algorithms and generative AI models while driving measurable pipeline growth.

Reporting to Website Strategy, you will own the SEO roadmap, collaborate with content teams, and oversee tools like BrightEdge and SEMrush, shaping scalable, data-driven digital experiences.

Qualifications

• Experience in SEO, content strategy, and digital marketing within tech or SaaS environments.
• Strong analytical skills and cross-functional leadership capabilities.
• Knowledge of AI-enhanced SEO workflows and traditional technical SEO.
• Experience collaborating with engineering and product teams.

Responsibilities

• Own the organic growth roadmap for Nielsen.com and align with content teams.
• Lead technical SEO and architecture across CMS platforms (WordPress VIP, Webflow).
• Manage enterprise tools: BrightEdge, Screaming Frog, SEMrush as primary admin.
• Collaborate with Paid Media, Social, and Email teams to integrate SEO strategy.
• Conduct content audits and train teams on tagging, keywords, and AI best practices.

Skills

SEO experience

Content strategy

Digital marketing

Cross-functional leadership

Analytical thinking

Tools

WordPress VIP

Webflow

BrightEdge

SEMrush

Screaming Frog

Job description

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. You will bridge technical SEO and creative storytelling, architecting search ecosystems for traditional algorithms and generative AI models while driving measurable pipeline growth.

Reporting to Website Strategy, you will own the SEO roadmap, collaborate with content teams, and oversee tools like BrightEdge and SEMrush, shaping scalable, data-driven digital experiences.