Vacantes en Varese, Italia

GLOBAL CATEGORY LEAD

For our client, an international leading B2B company, we are seeking a highly skilled and strategic Global Category Lead to develop and implement a category-driven approach . This role will focus on structuring and managing product categories to enhance market positioning, drive innovation and support commercial strategies. The successful candidate will play a pivotal role in leading a transformational shift towards a market-oriented category management approach, with an emphasis on three key categories.

Key Responsibilities:

• Category Strategy Development: Define and implement a comprehensive category management strategy, aligning with overall business objectives.
• Market Intelligence & Consumer Insights: Conduct market research and consumer analysis to understand industry trends, customer preferences and competitive landscapes, ensuring category strategies are data-driven and identifying opportunities for innovation and differentiation
• Product Portfolio Management: Work closely with R&D and Sales to identify product opportunities and ensure the right portfolio mix for each category
• Regulatory Compliance: Ensure all category strategies and product developments adhere to local and international regulatory requirements
• Cross-functional Collaboration: Act as a bridge with sales, regulatory and production teams, ensuring category needs are fully integrated into business operations.
• Go-to-Market Strategy: Support the commercial team in developing marketing and sales strategies tailored to each category, including pricing, promotion and distribution.
• Performance Monitoring & Optimization: Define KPIs for each category, track performance and implement continuous improvements to enhance competitiveness and profitability.

The ideal candidate has a strong marketing and category management background, combined with a deep understanding of industry trends, consumer needs and strategic business development.

Required Qualifications & Skills:

• Bachelor's or Master’s degree in Marketing, Business Administration, Category Management or a related field.
• Minimum 7 years of experience in category management, marketing or business development within B2C or B2B industries.
• Strong expertise in market research, product positioning and commercial strategy development.
• Ability to drive cross-functional collaboration and align internal stakeholders around category objectives.
• Experience in data-driven decision-making, with proficiency in consumer insights and trend analysis.
• Strong strategic thinking, analytical and financial acumen.
• Experience working in a fast-paced global environment.
• Entrepreneurial approach and mind-set hands-on
• Fluency in English; additional languages are a plus.
• Experience in global / international roles

Location: Milano

RifSR55641