Western Eu Marketing Manager

Fratelli Polli S.r.l.; Italia; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading food company in Italy is seeking a Western EU Marketing Manager to drive innovation and manage cross-market marketing strategies. Candidates must have 5 years of marketing management experience in FMCG, along with strong project management and leadership skills. Fluency in English is required, and knowledge of French or German is a plus. This role involves optimizing product strategies, leading product launches, and ensuring market alignment.

Competenze

• Strong experience in project management, defining priorities and coordinating teams.
• Leadership and relationship-building skills.
• Experience in managing communication processes and media planning.
• Good analytical and financial skills.
• 5 years of experience in marketing management in FMCG.

Mansioni

• Lead innovation flow and project leadership.
• Coordinate BU activities and manage marketing plans.
• Support BUs in developing impactful marketing activities.
• Monitor budget performance and marketing effectiveness.
• Conduct assortment and price analysis.

Conoscenze

Project management

Leadership

Communication

Analytical skills

Presentation skills

Packaging management

Fluency in English

Fluency in French

Fluency in German

Descrizione del lavoro

Overview

Fratelli Polli SRL - Western EU Marketing Manager

PERIMITER: Southern Europe (UK, DACH, FRANCE, EXPORT)

REPORTING TO: CHIEF MARKETING OFFICER

LOCATION: HQ Monsummano Terme (PT)

Responsibilities

• Innovation
• Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product tests (both quali and quanti)
• Hunt new ideas and business solutions in coherence with the Brand strategy
• Translate New Product Development into product strategy (1-3 years), transforming each industrial or R&D innovation into a consumer success
• Lead central cross-functional team into innovation flow
• Project leadership
• BUs coordination, making a bridge on Innnovation Projects, Marketing activities, Packaging and communication declinations, and all operative matters between HQ and European BUs
• Roll out Plan and Marketing Activity Plan
• Support BUs to develop impactful customer presentations
• Support BUs to develop marketing activities to speed Awareness / trial or to create frequency / Repurchase
• Trade Marketing: Work in close relationship with sales dept. developing
• Trade marketing Strategy to define priorities per Area / Customer / Format
• Trade marketing activities to improve Shelf visibility, product appeal and speed sellout
• Assortment and price analysis
• Monitoring promo impact and effectiveness
• In-store activations
• Leading new product launches and updating their performances
• Business Mastering
• Budget performance monitoring
• Margin / Mix / portfolio analysis & optimization
• Marketing and trade marketing Spending

Qualifications

• REQUIRED:
• Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…)
• Strong Leadership and Relation skill
• Good Experience in communication leading process, media plan and consumer activity
• Good Analytical and Financial skills
• Fluent English. French and German as a plus
• Good Presentation skills
• Experience in packaging management
• Proactivity, Creativity and open minded
• 5 years in MKTG management
• Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus

Notes

Budget and performance monitoring, and other duties as assigned.