Wearables Marketing Expert

Jobgether; Italia; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

20 days paid annual leave

5 days paid sick leave

Direct collaboration with CEO

Career growth opportunities

Exposure to AI-powered wellness

Job summary

Jobgether is seeking a Wearables Marketing Expert based in Italy to lead the go-to-market strategy for an AI-powered wellness product expanding into wearables. You will own market positioning, launches, and growth strategies across devices and subscription models.

The role emphasizes translating wearable health metrics into compelling customer value, driving acquisition, partnerships, and revenue while collaborating with executive leadership and product teams.

Qualifications

• At least 2 years of consumer technology marketing experience.
• At least 1 year working with wearable devices or health-tech.
• Experience launching consumer hardware or wearables.
• Strong understanding of wearables ecosystem and health metrics.
• Hands-on performance marketing across Meta, TikTok, Google and YouTube.
• Experience building strategic partnerships with tech brands.
• Data-driven mindset with analytic capabilities.
• Excellent English (C1 or higher).

Responsibilities

• Develop and execute the go-to-market strategy for the wearables initiative.
• Translate wearables metrics into clear customer benefits and marketing messages.
• Plan and optimise customer acquisition campaigns on paid social channels and online platforms.
• Build and manage partnerships with wearable manufacturers and digital platforms.
• Lead end-to-end marketing launches, including pre-orders, D2C and marketplaces.
• Improve onboarding, device connections and retention through product collaboration.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Monitor CAC, LTV, ROAS and subscription conversions, reporting to leadership.
• Adjust strategies based on performance insights for growth.

Skills

Wearables marketing

Growth marketing

Product marketing

Performance marketing

Data-driven

English proficiency

Strategic partnerships

Consumer tech

Tools

Meta

TikTok

YouTube

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Wearables Marketing Expert based in Italy.

Are you passionate about wearable technology, digital health, and the future of personalised wellness? This is an exciting opportunity to lead the go-to-market strategy for an innovative AI-powered wellness product expanding into the wearables ecosystem. You will take ownership of the entire marketing journey, from market positioning and product launches to customer acquisition, strategic partnerships, and growth optimisation. Combining strategic thinking with hands‑on execution, you will transform wearable health data into compelling customer value propositions and engaging marketing campaigns. Working directly with executive leadership, product teams, and marketing specialists, you will help shape a new business direction and establish a strong market presence. This role is ideal for a data‑driven marketing professional who understands consumer technology, connected devices, and subscription‑based business models.

Accountabilities:

• Develop and execute the go-to-market strategy for the wearables initiative, defining target audiences, product positioning, messaging, pricing recommendations, and launch plans.
• Translate wearable health metrics, including sleep, heart rate variability (HRV), recovery, and physical activity, into clear customer benefits and compelling marketing messages.
• Plan, launch, and optimise customer acquisition campaigns targeting wearable owners through paid social channels such as Meta and TikTok, YouTube, influencer partnerships, podcasts, and relevant online communities.
• Build and manage strategic partnerships and co-marketing initiatives with wearable manufacturers, technology brands, and digital platforms, including integration listings, joint campaigns, product bundles, and affiliate agreements.
• Lead the end-to-end marketing launch of wearable products, covering pre‑orders, waitlists, direct-to-consumer (D2C) channels, marketplaces such as Shopify and Amazon, and device-plus-subscription bundles.
• Optimise the customer journey from device acquisition to subscription activation, working closely with product teams to improve onboarding, device connection rates, and retention.
• Conduct ongoing market research and competitor analysis to identify emerging trends, customer needs, market opportunities, and developments across the wearables ecosystem.
• Define, monitor, and analyse key performance indicators, including customer acquisition cost (CAC), device connection rates, subscription conversion, customer retention, partner-driven installations, and revenue.
• Provide regular performance updates to executive leadership, translating data into actionable insights and continuously adjusting marketing strategies to maximise growth.

Requirements:

• At least 2 years of experience in consumer technology marketing, growth marketing, or product marketing.
• At least 1 year of professional experience working with wearable devices, connected technologies, or health‑tech applications.
• Proven experience managing the end-to-end launch of a consumer hardware or wearable product, including strategic planning, pre‑orders, marketing assets, distribution channels, and performance evaluation.
• Strong understanding of the wearables ecosystem and health-related metrics, such as sleep patterns, heart rate variability (HRV), recovery, physical activity, and glucose monitoring.
• Hands‑on expertise in performance marketing across platforms such as Meta, TikTok, Google, and YouTube, with a solid understanding of CAC, lifetime value (LTV), return on advertising spend (ROAS), and subscription conversion funnels.
• Previous experience developing strategic partnerships or managing business development initiatives with technology brands, manufacturers, or digital platforms.
• Strong analytical skills and a data‑driven mindset, with the ability to make informed decisions based on performance metrics and measurable results.
• Excellent written and verbal communication skills, with professional fluency in English (C1 level or above).
• Ability to work independently, manage multiple priorities, take ownership of projects, and deliver results in a fast‑paced environment.
• Experience working for a wearable technology or health‑tracking company, or with applications integrated into wearable devices, is a strong advantage.
• Familiarity with hardware‑plus-subscription business models, including bundled devices and membership offerings, is desirable.
• Experience with D2C marketing, Amazon marketplaces, A/B testing, landing page optimisation, and customer acquisition strategies is an additional advantage.
• An established network within the biohacking, longevity, or quantified‑self communities, including creators, podcast hosts, and industry experts, would be beneficial.
• Knowledge of habit‑formation psychology and its application to customer engagement and retention is considered a plus.

Benefits:

• Competitive compensation package, with additional performance‑based bonuses.
• Fully remote working arrangement, offering flexibility and autonomy.
• Flexible working schedule, allowing you to organise your workweek independently, with timely reporting expected.
• 20 days of paid annual leave per year following successful completion of the probationary period.
• 5 days of paid sick leave.
• Direct collaboration with the CEO and significant ownership of strategic initiatives and business outcomes.
• Opportunity to shape and develop a new direction within a global health and self‑improvement platform from its early stages.
• Collaborative and dynamic working environment within a fast-growing HealthTech business.
• Professional development and career growth opportunities as the organisation continues to scale.
• Exposure to innovative AI-powered wellness solutions and the rapidly evolving global wearables market.