Director Of Marketing

Empatica; Varese; On-site; EUR 120,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

Employee stock options

Office locations (Milan, Boston)

Wellhub gym and wellness memberships

Personal learning and development budg

Job summary

Empatica is seeking a Marketing Director to own the strategy for growth and demand generation in the US, leading a cross-functional team and budget to build a data-driven demand engine across B2B, B2C, and patient-facing segments.

You will shape organic and paid initiatives, oversee the marketing tech stack, and translate clinical evidence into trusted content for clinicians, patients, and pharma partners, elevating market presence and decision-making.

Qualifications

• 8+ years of marketing experience, including 3+ years in a managerial role.
• Proven track record in growth marketing with scalable acquisition and unit economics improvements.
• Strong analytical skills and data-driven decision-making.
• Hands-on or leadership experience with demand generation tactics (lead generation, scoring, nurturing, ABM, lifecycle automation).
• Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and marketing compliance (FDA, HIPAA).
• Experience translating clinical evidence into marketing content for clinicians, patients and pharma partners.

Responsibilities

• Develop and implement comprehensive marketing strategies for organic and paid channels.
• Own the demand generation engine end-to-end across the funnel, including ABM and nurture programs.
• Grow organic reach via SEO, content, and thought leadership leveraging clinical evidence.
• Oversee marketing technology stack and website performance, optimize CRO and marketing automation.
• Manage market research and interpretation of market data.
• Lead and develop the Marketing team to achieve objectives.
• Collaborate with Product to produce marketing materials and programs.
• Monitor competitive landscape and consumer trends.
• Partner with Director of Communications to strengthen market presence.
• Establish automated, accurate marketing KPI reporting with Business Operations.
• Solid knowledge of the digital health, medtech, or healthcare wearables industry.
• Translate clinical evidence into content for clinicians, patients, and pharma partners.

Skills

Growth marketing

Demand generation

SEO

Content marketing

Lead generation

Lifecycle automation

ABM

Data-driven decisions

Team leadership

English proficiency

US market knowledge

Healthcare/medtech domain

Budget management

Salesforce

HubSpot

Pardot

Tools

Salesforce

HubSpot

Pardot

Job description

As Marketing Director, you will own Empatica’s marketing strategy with emphasis on growth and demand generation in the US. You’ll lead a team and budget to build a data-driven demand engine across B2B, B2C, and patient-facing segments, collaborating with Sales, Product and Clinical teams. You’ll shape organic and paid initiatives, oversee the marketing tech stack, and translate clinical evidence into trusted content for clinicians, patients, and pharma partners. Your leadership will elevate market presence and data-driven decision-making across Marketing.

• Health Insurance
• Employee stock options
• Office locations (Milan, Boston)
• Wellhub gym and wellness memberships
• Personal learning and development budget
• Develop and implement comprehensive marketing strategies for organic and paid channels
• Own the demand generation engine end-to-end across the funnel, including ABM and nurture programs
• Grow organic reach via SEO, content, and thought leadership leveraging clinical evidence
• Oversee marketing technology stack and website performance, optimize CRO and marketing automation (Salesforce, HubSpot, Pardot)
• Manage market research and interpretation of market data
• Lead and develop the Marketing team to achieve objectives
• Collaborate with Product to produce marketing materials and programs
• Monitor competitive landscape and consumer trends
• Partner with Director of Communications to strengthen market presence
• Establish automated, accurate marketing KPI reporting with Business Operations
• Solid knowledge of the digital health, medtech, or healthcare wearables industry
• Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and marketing compliance (FDA, HIPAA)
• Proven track record building organic growth engines across SEO, content, and thought leadership in a clinical or regulated setting
• Ability to translate clinical evidence and published research into content for clinicians, patients, and pharma partners
• 8+ years of marketing experience, including 3+ years in a managerial role
• Proven expertise in growth marketing with scalable acquisition and unit economics improvements
• Hands-on or leadership experience with demand generation tactics (lead generation, scoring, nurturing, ABM, lifecycle automation)
• Strong analytical skills and data-driven decision-making
• Excellent written and spoken English
• leadership
• cross-functional collaboration
• analytical mindset
• growth marketing
• SEO
• content marketing

Director of Marketing varese, lombardia, it