Performance Marketing Manager - Paid Social (m/f/d)

Hilo by Aktiia; Italia; Remote; EUR 75,000 - 110,000; Full time

Job summary

Hilo by Aktiia is seeking a Performance Marketing Manager - Paid Social to own the paid social strategy across key markets and prepare the channel for the company’s next growth stage. You turn customer insight and data into compelling concepts, run rigorous testing, and work with creative partners to bring the strongest ideas to market.

You’ll connect this work to measurable business outcomes, improving conversion and ROI while ensuring all health messaging is accurate and approved.

Qualifications

• At least 5 years of hands-on paid social experience in an international setting.
• Strong creative strategy skills with a track record of ads that perform.
• Data-driven approach to testing, measurement, and decision-making.
• Experience improving conversion rates and managing campaigns against ROI goals.
• Deep knowledge of Meta Ads Manager and experience with other platforms.
• Ability to adapt messaging across markets while keeping brand consistency.
• Clear communication and sound judgment when health topics are involved.
• Nice to have: experience in health tech, medical devices, wearables, or subscription products.

Responsibilities

• Lead paid social strategy, planning and execution across markets.
• Develop creative hypotheses based on research, market differences and data.
• Brief, test and refine ad concepts, messages, formats and landing pages with teams.
• Manage campaign budgets, audiences and optimization across platforms.
• Identify opportunities to improve customer journey and conversion rate.
• Measure performance against cost, revenue and ROI; derive next steps.
• Collaborate with clinical, regulatory and legal to ensure claims are accurate.
• Steer agencies and freelancers, ensuring high-quality execution and continuous improvement.

Skills

Paid social advertising

Data-driven testing

Campaign management

Conversion rate optimization

Cross-market adaptation

Clear communication

Tools

Meta Ads Manager

TikTok Ads

Job description

About Hilo By Aktiia

High blood pressure is the world's most common disease, causing 18M deaths each year. At Hilo by Aktiia, we're building a world where no lives are lost to its effects — with technology that helps people take control of their health.

We're a venture-backed scale-up with $96M raised from investors in Europe and the US. Rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM), our device is the world's only medically accurate, cuffless, continuous blood pressure monitor for daily use — clinically validated and CE Marked as a Class IIa medical device, now available in 12 countries. In July, we launched in the US.

We're a remote-first company headquartered in Neuchâtel, Switzerland, united by our passion for impact and innovation. Applicants must already hold a valid visa or work permit for their country of residence, as Hilo is not able to provide visa sponsorship.

Role Overview

As Performance Marketing Manager - Paid Social, you will own Hilo's paid social strategy and performance across our key markets and prepare the channel for Hilo's next stage of growth. Creative strategy is a core driver of paid social performance: You turn customer insight and campaign data into compelling concepts, run a rigorous testing program and work with creative partners to bring the strongest ideas to market.

You connect that work to measurable business outcomes, improving conversion and return on investment while making sure every health claim is accurate and approved.

Reporting to the Head of Performance Marketing, you will play a key role in our performance marketing team, working with internal teams and external partners to drive growth.

Work location: Our company operates on a remote-first model. This role can be performed remotely from anywhere in Europe. Fluent English and German are a must. Occasional travel to our office in Neuchâtel, Switzerland, or to team events may be required.

Core Responsibilities

• Lead paid social strategy, planning and execution across the US, UK, Germany and other growth markets
• Develop creative hypotheses based on customer research, market differences and performance data
• Brief, test and refine ad concepts, messages, formats and landing pages in partnership with creative and product teams
• Manage campaign budgets, audiences and optimisation across Meta, TikTok and other relevant platforms
• Identify opportunities to improve the customer journey and conversion rate, from ad click through to purchase
• Measure performance against acquisition cost, revenue and return on investment and turn findings into clear decisions and next steps
• Work with clinical, regulatory and legal colleagues to ensure advertising claims and health messaging are accurate and approved
• Steer agencies and freelancers, set clear priorities and ensure high-quality execution and continuous performance improvement

Requirements

Background & Experience

• At least 5 years of hands-on paid social experience in an international setting, including direct ownership of campaigns and budgets
• Strong creative strategy skills and a track record of turning insights into ads that perform
• A data-driven approach to testing, measurement, and decision-making
• Experience improving conversion rates and managing campaigns against ROI goals
• Deep knowledge of Meta Ads Manager and experience with other relevant social platforms
• Ability to adapt messaging and execution across markets while keeping the brand consistent
• Clear communication and sound judgment when working with sensitive health topics
• Nice to have: experience in health tech, medical devices, wearables, or subscription products

Values

• Move the Needle — You focus on what truly drives impact for our customers and company. You use data and clarity to guide your decisions and prioritize what matters most. You push boundaries with bold, thoughtful innovation and hold yourself accountable for results.
• Move Fast, Learn, Refine — You work with urgency and purpose, balancing speed with high quality. You treat mistakes as learning opportunities, experiment thoughtfully and iterate quickly. You take ownership, act hands-on and always look for smarter, faster ways to get things done, including leveraging AI and new tools.
• Team First — You put the team above individual interests, building trust through openness and respect. You encourage healthy debate, challenge directly while caring personally and stand behind team decisions. You act as an owner, stepping in when needed and doing what's necessary for the team's success.

Why Join Us?

• Hilo by Aktiia is becoming one of the most important med-tech companies and you can be part of this exciting story
• Work on a mission that matters: transforming cardiovascular health at global scale
• Be part of a high-impact, fast-growing, and venture-backed scale-up company
• Collaborate with a diverse, passionate and talented team
• Competitive compensation, equity program and other benefits (depending on location)