Trade Marketing Specialist

Stanley Black & Decker; Vimercate; In loco; EUR 42.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical

Dental

Life

Vision

Paid time off

Discounts on Stanley Black & Decker工具

Descrizione del lavoro

Stanley Black & Decker seeks a Trade Marketing Specialist to define the brand strategy in Italy, manage product portfolios, launches, pricing, and promotions, and collaborate with sales and marketing for successful product introductions.

The role focuses on aligning with corporate direction, driving profitability, and delivering measurable growth across iconic brands while leveraging strong analytical and communication skills.

Competenze

• Bachelor degree in Marketing or related field.
• 1–2 years in Product Marketing or Trade Marketing.
• Fluent English (near B2).

Mansioni

• Oversee product lifecycle from launch to promotional strategy.
• Develop and implement trade marketing plans to drive sales.
• Collaborate with sales and marketing for launches and enhancements.
• Conduct market analyses to guide positioning and pricing.
• Monitor product performance and market trends.
• Align company strategy with key customers and account plans.
• Maintain clear stakeholder communication and ensure strong commercial materials.

Conoscenze

Analytical mindset

Clear communication

Self-motivation

Team collaboration

Structured planning

Fluent English

Formazione

Bachelor in Business Studies with focus on Marketing

Strumenti

Excel

PowerPoint

MS Office

Descrizione del lavoro

As a Trade Marketing Specialist, you will define and steer the Stanley brand strategy in Italy, aligned with corporate product direction. You will manage product portfolios, launches, pricing, and promotions to grow profitability. You’ll develop trade marketing plans, collaborate with sales and marketing, and present new products to key stakeholders. This role sits at the intersection of product and trade marketing, offering a tangible impact on market growth and brand adoption. Join a global, tech-driven team and help shape strategies across iconic brands while driving measurable business outcomes.

• medical
• dental
• life
• vision
• paid time off
• discounts on Stanley Black & Decker tools
• Oversee product lifecycle from launch to promotional strategy
• Conduct market analysis to guide positioning and pricing
• Collaborate with sales and marketing for launches and enhancements
• Monitor product performance and market trends
• Analyze pricing and profitability to optimize margins
• Develop and implement trade marketing strategies to drive sales
• Conduct market research and competitor analysis
• Execute campaigns to increase brand awareness and product adoption
• Align company strategy with key customers and account plans
• Maintain clear stakeholder communication and ensure strong commercial materials
• Achieve targets, drive growth, and identify new sales opportunities
• Excellent analytical and communication skills
• High self-motivation with ability to energize others
• Structured way of working
• Fluent in English or near B2 level
• Proficient with MS Office (Excel and PowerPoint)
• Bachelor in Business Studies with focus on Marketing
• 1–2 years of experience in Product Marketing or Trade Marketing
• analytical mindset
• clear communication
• self-motivation
• team collaboration
• structured planning
• MS Office (Excel, PowerPoint)