Italy Trade Marketing Specialist: Brand Growth & Launch

Stanley Black & Decker; Vimercate; In loco; EUR 42.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical

Dental

Life

Vision

Paid time off

Discounts on Stanley Black & Decker工具

Descrizione del lavoro

Stanley Black & Decker seeks a Trade Marketing Specialist to define the brand strategy in Italy, manage product portfolios, launches, pricing, and promotions, and collaborate with sales and marketing for successful product introductions.

The role focuses on aligning with corporate direction, driving profitability, and delivering measurable growth across iconic brands while leveraging strong analytical and communication skills.

Competenze

• Bachelor degree in Marketing or related field.
• 1–2 years in Product Marketing or Trade Marketing.
• Fluent English (near B2).

Mansioni

• Oversee product lifecycle from launch to promotional strategy.
• Develop and implement trade marketing plans to drive sales.
• Collaborate with sales and marketing for launches and enhancements.
• Conduct market analyses to guide positioning and pricing.
• Monitor product performance and market trends.
• Align company strategy with key customers and account plans.
• Maintain clear stakeholder communication and ensure strong commercial materials.

Conoscenze

Analytical mindset

Clear communication

Self-motivation

Team collaboration

Structured planning

Fluent English

Formazione

Bachelor in Business Studies with focus on Marketing

Strumenti

Excel

PowerPoint

MS Office

Descrizione del lavoro

Stanley Black & Decker seeks a Trade Marketing Specialist to define the brand strategy in Italy, manage product portfolios, launches, pricing, and promotions, and collaborate with sales and marketing for successful product introductions.

The role focuses on aligning with corporate direction, driving profitability, and delivering measurable growth across iconic brands while leveraging strong analytical and communication skills.