Trade Marketing Specialist

Stanley Black & Decker, Inc.; Vimercate; Ibrido; EUR 40.000 - 50.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, life, vision insurance

Paid time off

Discounts on Stanley Black & Decker tools

Descrizione del lavoro

Stanley Black & Decker, Inc. is looking for a Trade Marketing Specialist to manage the brand in Italy, overseeing product portfolios and new product launches. This hybrid role involves collaborating with sales and marketing teams to drive business growth.

The ideal candidate will have a Bachelor's in Business Studies, 1-2 years of relevant experience, and excellent analytical and communication skills.

Benefits include a competitive salary, medical and dental coverage, as well as discounts on Stanley products.

Competenze

• 1-2 years of experience as a Product Marketing / Trade Marketing Specialist.
• Excellent analytical and communication skills.
• Sound knowledge of MS Office, especially Excel and PowerPoint.

Mansioni

• Oversee product lifecycle from launch to promotional strategy.
• Conduct market analysis to guide product positioning and pricing.
• Develop and implement trade marketing strategies to drive sales.
• Align company strategy with key customers and account plans.

Conoscenze

Analytical skills

Communication skills

Self-motivation

Structured work method

Fluent in English

MS Office (Excel, PowerPoint)

Formazione

Bachelor’s Degree in Business Studies

Descrizione del lavoro

Overview

Position Title: Trade Marketing Specialist

Location: Vimercate and Monvalle, Italy

Hybrid: 2 days in the office, 3 days remote

Employment: permanent

The Role

The Trade Marketing Specialist is responsible for the definition and management of the brand Stanley in Italy, aligned with the product strategy defined from corporate. The successful candidate will be responsible for managing product portfolios, new product launch, definition of pricing and margins, and developing and executing the trade strategy to drive business growth and profitability. The Trade Marketing Specialist develops both product and marketing strategies, defining product pricing and promotional activities to ensure targets are met. He/she handles the launch of new products presentation to relevant stakeholders.

What You’ll Do

• Product Management:
  • Oversees product lifecycle from launch to promotional strategy.
  • Conducts market analysis to guide product positioning and pricing.
  • Collaborates with sales and marketing for product launches and enhancements.
  • Monitors product performance and market trends for improvements.
  • Analyzes pricing and profitability to optimize margins.
• Trade Marketing Strategy:
  • Develops and implements trade marketing strategies to drive sales.
  • Conducts market research and competitor analysis.
  • Executes campaigns to increase brand awareness and product adoption.
• Accountability:
  • Aligns company strategy with key customers and account plans.
  • Maintains strong communication with stakeholders.
  • Ensures commercial materials are well-presented.
  • Achieves targets, drives growth, and identifies new sales opportunities.

You’re The Right Fit

• Excellent analytical and communication skills
• High level of self-motivation and capable of raising enthusiasm in others
• Strong communication skills
• Structured method of working
• Fluent in spoken and written English or almost B2 level
• Sound knowledge of MS Office (Excel and PowerPoint)
• Bachelor’s Degree in Business Studies (or similar) with a focus on Marketing
• 1/2 years of experience as Product Marketing / Trade Marketing Specialist

The Details

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, paid time off, benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Access to a wealth of learning resources, including a digital learning portal.
• Belong: An inclusive workplace with mutual respect and diverse perspectives.
• Give Back: Positive changes through volunteerism and sustainable practices.