TRADE MARKETING MANAGER | EYEWEAR | MILAN

Sidler SA; Lombardia; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

Sidler SA in Lombardy, Italy is seeking a Trade Marketing Manager with global scope to develop and execute trade marketing initiatives across channels. You will collaborate with sales, product, and external agencies to enhance product visibility, coordinate campaigns, and ensure brand consistency in all markets.

The ideal candidate has 10+ years in trade marketing, experience in eyewear or luxury, strong budget and project management skills, and a proven ability to drive growth through

Qualifications

• 10+ years of experience in trade marketing or marketing roles.
• Experience in eyewear, luxury, fashion or related industries preferred.
• Familiarity with wholesale distribution and partnerships.
• Experience in project coordination, budget management, and agency collaboration.
• Strong analytical, organizational and communication skills.

Responsabilités

• Support the development and implementation of trade marketing activities across channels.
• Coordinate marketing initiatives with commercial partners to boost visibility and sales.
• Oversee brand activation and in-store materials, ensuring brand guideline consistency.
• Support marketing for product and collection launches.
• Coordinate projects and external agencies, aligning objectives and timelines.
• Assist in organizing industry events, trade shows and commercial presentations.
• Monitor budgets, KPIs, and effectiveness of initiatives.
• Collaborate with internal stakeholders to support marketing and commercial priorities.

Connaissances

Trade Marketing

Marketing Strategy

Budget Management

Project Coordination

Analytical Skills

Communication Skills

Formation

Bachelor's degree in Marketing or related field

Outils

CRM tools

Excel

Description du poste

We are currently recruiting for an international company operating in the eyewear sector, looking for a Trade Marketing Manager to contribute to the development and implementation of marketing initiatives across different distribution channels.

The successful candidate will work closely with internal teams to support commercial objectives, coordinate marketing activities, and ensure consistency in brand communication across relevant markets.

Responsibilities:

• Support the development and implementation of trade marketing activities across different distribution channels.
• Coordinate marketing initiatives with commercial partners to support product visibility and sales performance.
• Oversee brand activation and in-store marketing materials, ensuring consistency with brand guidelines.
• Support marketing activities related to product and collection launches.
• Coordinate marketing projects and external agencies, ensuring alignment on objectives and timelines.
• Contribute to the organization of industry events, trade shows, and commercial presentations.
• Monitor marketing budgets, KPIs, and the effectiveness of implemented initiatives.
• Collaborate with internal stakeholders to support marketing and commercial priorities.

The Ideal Candidate:

• Ideally 10+ years of experience in Trade Marketing or Marketing roles.
• Previous experience in eyewear, luxury, fashion or related industries is preferred.
• Familiarity with wholesale distribution and commercial partnerships.
• Experience in project coordination, budget management, and collaboration with external agencies.
• Good analytical, organizational, and project management skills.
• Strong communication and interpersonal skills.

What We Offer:

• The opportunity to join an international company in the eyewear sector.
• A role with exposure to different markets and distribution channels.
• The opportunity to contribute to marketing initiatives and business development.
• A collaborative working environment with opportunities for professional growth.