Trade Marketing Manager

Gbfoods; Milano; In loco; EUR 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

GBfoods is seeking a Trade Marketing Manager to lead category development and the Trade Marketing strategy for our Italian team in Milan. You will partner with Sales and Marketing to transform insights into growth plans and will manage one Category Specialist for execution across channels.

The role requires strong analytical and leadership skills, with fluency in Italian and English, in a dynamic FMCG environment.

Competenze

• Degree in Business, Economics, Marketing or related fields.
• 7–10 years of FMCG/trade marketing experience.
• Fluent Italian and English.

Mansioni

• Define and execute the Trade Marketing strategy for key categories.
• Drive growth across distribution, assortment, pricing, promotions.
• Translate market, shopper and customer insights into actionable recommendations.
• Lead one Category Specialist and foster continuous improvement.
• Collaborate with Marketing, Finance, Demand Planning and Supply Chain.

Conoscenze

Trade Marketing

Category development

Leadership

Stakeholder management

Analytical thinking

People management

Languages: Italian/English

Formazione

Bachelor's degree in Business/Economics/Marketing

Descrizione del lavoro

At GBfoods we offer culinary solutions in several countries in our European region, with presence in 8 countries, with more than 28 recognized brands and local brands, including Gallina Blanca, Erasco, Liebig, Star, D&L, Grand'Italia and Blå Band, among others.

Our Purpose \"Celebrating local flavours\" is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,4 billion euros and a team of around 3.600 people, we are the preferred choice of millions of consumers.

We are now loooking for a Trade Marketing Manager to join our Italianteam.

Mission:

Lead the Trade Marketing strategy and category development, of one of the company’s key growth priorities and most ambitious business challenges.

Act as a strategic partner to Sales and Marketing, transforming market, shopper and customer insights into actionable growth plans.

Lead and develop one direct report, ensuring the delivery of best-in-class category recommendations and commercial execution.

Key Responsibilities:

Category Strategy & Growth

• Define and execute the Trade Marketing strategy for key categories.
• Drive the growth agenda, identifying opportunities across distribution, assortment, pricing, promotion and innovation.
• Translate market, shopper and customer insights into actionable recommendations and business plans.
• Monitor category performance and identify corrective actions to deliver growth targets.
• Partner closely with the Sales team to develop customer strategies and winning category-selling stories.
• Support key negotiations through insight-based recommendations and category expertise.
• Ensure excellence in the execution of category initiatives across channels and customers.
• Lead the commercial deployment of innovation launches and key strategic projects.
• Drive portfolio optimization through assortment reviews, SKU prioritization and distribution development.
• Ensure innovations and commercial initiatives deliver sustainable growth and profitability.

Cross-Functional Leadership

• Collaborate with Marketing, Finance, Demand Planning and Supply Chain to ensure alignment and successful execution of category plans.
• Influence stakeholders and drive decision-making through a fact-based and business-oriented approach.

Team Management

• Lead, coach and develop one Category Specialist.
• Foster a culture of ownership, analytical rigor and continuous improvement.

What can you expect from us?

This is a great opportunity to join a big team in a multicultural and modern environment. We foster innovation and team work, and we care for health and sustainability, which is at the center of our strategy. At GBfoods we don’t just accept our differences but we fully support and celebrate them. You will be able to grow and develop your skills and career in a consolidated company in the industry and also enjoy all our benefits!

Requirements:

• Degree in Business, Economics, Marketing or related fields
• 7-10 years of experience in FMCG, with a strong background in Trade Marketing.
• Solid understanding of the Italian FMCG market.
• Previous exposure to Sales, Customer Development or Key Account Management is preferred.
• Proven experience in category development and cross-functional leadership.
• Previous people management experience is a plus.
• Fluent Italian and English.

Skills & Mindset

• Strong analytical and commercial acumen.
• Ability to translate insights into business actions.
• Strategic thinker with a hands-on approach.
• Strong stakeholder management and influencing skills.
• Results-oriented, resilient and comfortable operating in a challenging and fast-paced environment.

What We Look For

A commercially-minded Trade Marketing professional who combines strategic thinking with strong execution capabilities. Someone able to lead ambitious growth projects, build effective partnerships with Sales and Marketing, and successfully develop one of our most strategic categories.