Junior Brand Manager Italy (m/f/d)

FRoSTA AG; Roma; In loco; EUR 35.000 - 48.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Career development

International collaboration

Descrizione del lavoro

FRoSTA AG in Rome is seeking a Junior Brand Manager to drive brand growth and support innovation projects. You will transform consumer and market insights into actionable business actions while collaborating with Brand Manager and cross-functional teams.

The role focuses on developing annual brand plans, analyzing data, and coordinating with Sales, Marketing, and international teams. A Master’s in Marketing and 1–2 years FMCG experience are preferred, with native Italian and fluent English.

Competenze

• 1–2 years of experience in Marketing, preferably FMCG, Food & Beverage, or Consumer Goods.
• Strong analytical mindset and ability to translate data into business recommendations.
• Good understanding of brand management and consumer marketing principles.
• Experience with market research and data tools (NielsenIQ, Circana, SAP Analytics Cloud or equivalent).
• Excellent project management and organizational skills.
• Strong communication abilities and collaborative approach.
• Native Italian speaker or equivalent, with fluent English.
• Passionate about brands, consumers, and the food industry.

Mansioni

• Support the definition and execution of annual brand plans, ensuring alignment with business objectives and market opportunities.
• Analyze market, consumer, shopper, and competitive data to identify growth opportunities and actionable insights.
• Monitor brand performance through sell-in, sell-out, market share, and consumer KPIs, translating data into recommendations.
• Manage selected Innovation and Renovation projects from concept development to market launch, coordinating internal and external stakeholders.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance, and international teams to deliver projects successfully.
• Manage relationships with packaging, creative, media, digital, and research agencies to ensure consistent brand execution.
• Contribute to the management of the product portfolio and support P&L analysis and forecasting activities.
• Support the development of communication campaigns across traditional, digital, and in-store touchpoints.

Conoscenze

Analytical mindset

Brand management

Project management

Communication abilities

Collaborative approach

Fluent English

Italian native

Formazione

Master's degree in Marketing or related field

Strumenti

NielsenIQ

Circana

SAP Analytics Cloud

Descrizione del lavoro

A good product begins with the best ingredients... and the best people.

Join FRoSTA, one of Europe's most dynamic and fastest-growing food brands. Guided by our commitment to the 100% Natural Choice, we challenge conventions in the frozen food category by offering products made without additives and with complete ingredient transparency. We are looking for a curious, analytical, and ambitious Junior Brand Manager to join our Marketing team in Rome and contribute to the growth of one of Italy's most exciting FMCG brands.

Your Mission

As Junior Brand Manager in our office in Rome, you will play a key role in driving brand growth, supporting innovation projects, and transforming consumer and market insights into impactful business actions. Working closely with the Brand Manager and cross-functional teams, you will contribute to the development and execution of marketing initiatives that strengthen FRoSTA's position in the Italian market.

Key Responsibilities:

• Support the definition and execution of annual brand plans, ensuring alignment with business objectives and market opportunities.
• Analyze market, consumer, shopper, and competitive data to identify growth opportunities and actionable insights.
• Monitor brand performance through sell-in, sell-out, market share, and consumer KPIs, translating data into recommendations.
• Manage selected Innovation and Renovation projects from concept development to market launch, coordinating internal and external stakeholders.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance, and international teams to deliver projects successfully.
• Manage relationships with packaging, creative, media, digital, and research agencies to ensure consistent brand execution.
• Contribute to the management of the product portfolio and support P&L analysis and forecasting activities.
• Support the development of communication campaigns across traditional, digital, and in-store touchpoints.

Who You Are

• Master's degree in Marketing, Economics, Business Administration, or related field.
• 1-2 years of experience in Marketing , preferably within FMCG, Food & Beverage, or Consumer Goods.
• Strong analytical mindset and ability to transform data into business recommendations.
• Good understanding of brand management and consumer marketing principles.
• Experience with market research and data tools (NielsenIQ, Circana, SAP Analytics Cloud or equivalent).
• Excellent project management and organizational skills.
• Strong communication abilities and collaborative approach.
• Native Italian speaker or equivalent, with fluent English.
• Passionate about brands, consumers, and the food industry.

What We Offer

• A central role in the growth of a leading European FMCG brand.
• Exposure to innovation, strategy, consumer insights, and cross-functional projects.
• An entrepreneurial environment where ideas can quickly become reality.
• International collaboration and learning opportunities within the FRoSTA AG Group.
• Professional development and career growth opportunities.
• Flexible hybrid working model.
• A passionate team united by the belief that better food creates a better future.