Strategic Marketing Analyst Internship

Generali Italia SpA; Lombardia; On-site; EUR 40,000 - 56,000; Full time

Job summary

Generali Italia SpA seeks a Business Analyst to work with the team and management in an international setting, coordinating cross-functional activities and supporting local marketing and controlling teams.

The role focuses on KPI consolidation and monitoring, designing local marketing plans, and overseeing Power BI projects across departments within Group Marketing to optimize marketing investments.

Qualifications

• On-going MS/MBA in Management, Economics, Finance, Engineering.
• Strong analytical mindset and skills.
• Results-driven and gifted with an eye for details.
• English advanced (nice to have second language).

Responsibilities

• Consolidating, monitoring and analyzing Customer and Distributor KPIs (actual and planning).
• Implementing and monitoring new strategic KPIs and defining related targets.
• Facilitating the design of local marketing strategic plan.
• Managing the Power BI project in cooperation with each department within Group Marketing.
• Optimizing allocation of marketing investments and analyzing local investments to identify gaps.

Skills

Analytical mindset

Attention to detail

English advanced

Education

MS/MBA in Management

MS/MBA in Economics

MS/MBA in Finance

MS/MBA in Engineering

Tools

Power BI

Job description

Within this unit we are looking for an Business Analyst highly motivated and talented to work closely with the team and management, to act in an international environment through a Cross-functional and multi-national cooperation (local marketing and controlling teams).

Key responsibilities of the role will include:

• Consolidating, monitoring and analyzing Customer and Distributor KPIs (actual and planning)
• Implementing and monitoring new strategic KPIs and defining related targets
• Facilitating the design of local marketing strategic plan
• Managing the Power BI project in cooperation with each department within Group Marketing
• Optimizing allocation of marketing investments => consolidation and analysis of local marketing investments (actual and planning) to identify gaps / lacks

Requirements

• On-going MS/MBA in Management, Economics, Finance, Engineering
• Strong analytical mindset and skills
• Results-driven and gifted with an eye for details
• English advanced (nice to have second language)

Soft Skills:

• Time management
• Problem solving
• Internationally-oriented, mindful of cultural differences

Why Join Generali

Joining Generali means becoming part of an international Group with a strong heritage and a forward-looking vision, where people are at the center of our sustainable growth strategy.

We foster a responsible, inclusive, and innovation-driven work environment, where everyone can contribute to creating value for customers, society, and the communities in which we operate. We believe that diversity, equity and inclusion are essential to building a stronger culture and driving sustainable growth.

At Generali, you will find opportunities to grow through continuous learning, career development paths, and internal mobility across the Group. We recognize talent and merit, and support flexibility as a key enabler of well-being and a sustainable work-life balance.

Working with us means sharing strong values and taking on meaningful challenges together to build a safer and more sustainable future every day.

As an Equal Opportunity Employer, Generali evaluates all applications based exclusively on objective and gender-neutral criteria, including skills, experience and potential, ensuring fairness and transparency throughout the selection process.

Company Profile

Generali Group Head Office is the guidelining unit of the Generali Group, one of the largest global insurance and asset management providers. Established in 1831, Generali is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.

Stage

GROUP STRATEGIC MKT, PLAN. & OP. EFFECT.