Strategic Account Manager, Spinach & Swiss Chard (Italy)

Freshplaza; Foggia; Hybrid; EUR 41,000 - 64,000; Full time

Benefits offered by this job

CHUBB insurance

Company car

Job summary

KWS Vegetables Italia s.r.l. in Italy is seeking an energetic account manager to connect growers, packers, retailers, and technical colleagues, driving growth in Fresh Market Spinach and Swiss Chard.

You will turn market insights into strategic actions and work across Product Management, Trial Development, Marketing, and Breeding to advance the portfolio. The role emphasizes hands-on, commercial execution with a hybrid work model based near Battipaglia or Foggia, Italy, reporting to Head of

Qualifications

• Proven experience in account management, sales, business development or commercial roles in agricultural sectors (vegetable seeds, fresh produce or related).
• Strong understanding of the Italian vegetable production market and dynamics.
• Excellent relationship-building and stakeholder management skills.
• Fluent in Italian and English (mandatory).
• Willingness to travel >50% within Italy and occasionally internationally.

Responsibilities

• Develop and execute account and market plans for Fresh Market Spinach and Swiss Chard in Italy, aligned with global crop strategy and Customer Team.
• Build and maintain strategic relationships with growers, nurseries, processors, retailers, and other value-chain partners.
• Translate market insights into actions for product, portfolio, and business development.
• Drive adoption of new varieties and innovations using the 4 P's framework.
• Identify growth opportunities and strengthen KWS's position in the Italian market.
• Support trial activities and translate results into value-added propositions for customers.
• Use Salesforce to manage accounts, sales opportunities, forecasting and market intelligence.
• Collaborate with Product Management, Marketing and Breeding to align customer needs with future developments.

Skills

Account management

Sales

Business development

Stakeholder management

Data interpretation

Travel readiness

Italian market knowledge

Salesforce

MS Office

Tools

Salesforce

Microsoft Office

Job description

KWS Vegetables Italia s.r.l. in Italy is seeking an energetic account manager to connect growers, packers, retailers, and technical colleagues, driving growth in Fresh Market Spinach and Swiss Chard.

You will turn market insights into strategic actions and work across Product Management, Trial Development, Marketing, and Breeding to advance the portfolio. The role emphasizes hands-on, commercial execution with a hybrid work model based near Battipaglia or Foggia, Italy, reporting to Head of