Social Media & Content Manager

Joybuy; Lombardia; On-site; EUR 32,000 - 52,000; Full time

Job summary

Joybuy Italy is seeking a skilled Social Media Manager to own the localized execution of the brand's Italian accounts. You will translate the Marketing Center framework into engaging content and manage day-to-day posting, copywriting, asset briefing, and community management for Joybuy's Italian audience.

You will work closely with cross-functional teams on strategy, campaigns, and performance insights, using GA4 data to optimize reach, engagement, and conversions while staying true to Joybuy's

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• Native-level Italian with excellent Italian copywriting and content ideation skills; English as a working language.

Responsibilities

• Localize and execute Joybuy Italy's social strategy and content calendar.
• Independently manage Joybuy Italy's official social accounts, including planning, copy, assets, scheduling, publishing, and community management.
• Plan topics and interactive campaigns leveraging Italian cultural moments.
• Identify and brief local KOLs/KOCs, review content, track performance, and amplify user-generated content (UGC).
• Monitor metrics and collaborate with cross-team to align with commercial goals.

Skills

Social media management

Italian copywriting

Content ideation

Data analytics (GA4)

Video content planning

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

CapCut

GA4

Job description

Role Overview

You will own the localized execution of Joybuy Italy's social media strategy and content production. You need a deep understanding of Italian language habits, cultural context, and social media behavior, and the ability to translate the strategic framework from the Marketing Center into highly engaging local content. You will manage Joybuy's official social channels in Italy, using content to drive brand awareness and audience engagement.

Key Responsibilities

1. Social Strategy Localization & Execution

• Adapt the social strategy and content calendar from the Marketing Center into a localized execution plan tailored to the Italian market, defining the role of each platform across awareness, engagement, and conversion.
• Independently run Joybuy Italy's official social accounts, covering day-to-day content planning, copywriting, asset briefing, scheduling and publishing, and community management.
• Plan social topics and interactive campaigns with local resonance, leveraging Italian cultural moments and holidays.

2. Content Creation & Asset Management

• Produce high-quality social-first content, including short-form video scripts, graphic concepts, and motion template adaptations, ensuring content is on-brand and platform-native.
• Localize campaign toolkits (key visuals, video concepts, templates, etc.) provided by the Marketing Center into Italian, and feed local insights back to optimize central assets.
• Build and maintain a social content asset library for Italy, ensuring consistency in brand visual identity and tone of voice.

3. Creator Partnerships & UGC

• Identify and brief local Italian KOLs/KOCs in line with campaign needs, review partner content, track publishing performance, and ensure creator content meets brand standards.
• Surface and amplify authentic user-generated content (UGC), developing formats such as user stories and review to build brand trust and word-of-mouth.

4. Performance Review & Cross-Team Collaboration

• Monitor core social metrics for Italy (reach, engagement rate, follower growth, off-platform traffic and conversion, etc.), deliver regular performance reports, and iterate content strategy based on data.
• Work closely with the Italy category operations and paid media teams to ensure social content aligns with commercial goals (new product launches, campaign traffic driving, etc.).
• Stay in sync with the Marketing Center, share Italian market insights, and contribute to cross-market content projects.

Requirements

• Bachelor's degree or above; majors in Marketing, Communications, Advertising, or related fields preferred.
• Native-level Italian with excellent Italian copywriting and content ideation skills; English as a working language (for cross-team communication and reporting).
• 3+ years of experience in social media or content marketing; background in e-commerce, retail, or consumer brands preferred.
• Deep familiarity with the local Italian ecosystem, content trends, and algorithm dynamics of mainstream platforms such as Instagram and TikTok; experience building an account from scratch or driving significant growth is a plus.
• Experience in short-form video content planning and production; able to independently write scripts and brief assets; familiar with basic editing tools such as CapCut.
• Data-savvy; able to use platform analytics tools and GA4 to extract actionable insights from data.