Italian Speaking Regional Marketing Executive

XM; Italia; On-site; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Intellectually stimulating work环境

International training opportunities

Job summary

XM is seeking a dynamic marketing leader to drive the Italian market. You will define country-specific strategies, oversee social media content, and coordinate with internal teams and external partners to deliver campaigns that align with brand and business goals.

With 3+ years in marketing, you speak Italian natively and English fluently, and you bring strong project management, analytics and communication skills.

Qualifications

• Degree in marketing, advertising, communications or a business-related field.
• At least 3 years of experience in a similar role.
• Native Italian speaker and fluent English.
• Knowledge of social media management tools (Sprinklr is a plus).
• Strong marketing analytics and metrics knowledge.
• Excellent communication and interpersonal skills.
• Highly organized with multitasking ability.

Responsibilities

• Define and execute country-specific marketing strategies.
• Manage and create Italian social media content aligned with brand.
• Develop demand and lead generation strategies for Italy.
• Coordinate with agencies, partners, and vendors to support marketing initiatives.
• Support marketing events and exhibitions.
• Launch campaigns and evaluate KPI-based results.
• Coordinate marketing team and delegated projects.
• Ensure messaging consistency with internal stakeholders.
• Monitor trends and best practices.
• Perform other tasks as assigned by the Country Business Development Manager.

Skills

Marketing strategy

Social media management

Lead generation

Project management

Stakeholder management

Analytics

Communication skills

Bilingual Italian/English

Education

Marketing degree

Tools

Sprinklr

Job description

We are looking for a dynamic, passionate and creative professional to lead and coordinate our fast - growing marketing function across the Italian Market. This is an excellent opportunity to join a fast-paced and international environment and take your career to the next level!

The main responsibilities of the position include:

• Define and create country-specific marketing strategies.
• Manages and executes engaging country-specific social media content, ensuring alignment with the Company's brand guidelines and business objectives.
• Develop and implement demand generation and lead generation strategies and rollout plans across the Italian market.
• Coordinates with agencies, external partners, and vendors to support marketing initiatives, events, and campaigns.
• Provide support for marketing events and exhibitions as required.
• Launch marketing campaigns as well as evaluate success and deliverables based on KPIs.
• Assist the Marketing and the Business Development functions to carry out market research during new region penetration stage, in respect to each country's ethics, culture, customs, etc.
• Coordinate the marketing team and handle relevant delegated projects.
• Collaborates with Marketing, Design, Business Development, and other internal stakeholders to ensure consistent messaging and timely execution.
• Stay on top of current trends and best practices.
• Perform any other related tasks as assigned by the Country Business Development Manager.

Main requirements:

• Degree in a marketing, advertising, communications or a business-related field
• At least 3 years of experience in a similar role
• Native Italian speaker and excellent knowledge of English
• Knowledge of social media management tools (e.g., Sprinklr) is considered an advantage
• Solid knowledge of marketing analytics and metrics features
• Strong project management skills will be considered an advantage
• Outstanding communication and interpersonal skills
• Highly organised and ability to multitask
• Dynamic and target oriented

Benefit from:

• Intellectually stimulating work environment
• Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

• Let's Connect - Intro Chat with Talent Acquisition
• Deep Dive - First Interview with Your Future Team
• Bring It to Life - Role-Specific Take-Home Task