Senior SEO & AI Search Lead (SEO / GEO / AEO)

Pete Tong DJ Academy; Roma; In loco; EUR 80.000 - 120.000; Tempo pieno

Descrizione del lavoro

Pete Tong DJ Academy is looking for a Senior SEO & AI Search Lead to own the organic growth engine end-to-end. You will manage technical SEO, topic strategy, AI search visibility, YouTube search, and link-building with no dedicated SEO team, reporting to the Head of Growth in a fast-moving, music-focused education platform.

You will drive multi-language SEO for expansion markets (Spanish and Portuguese initially) and measure impact through organic sessions, signups and CPA contributions,

Competenze

• 6+ years in SEO with senior ownership and a track record of traffic growth.
• Consumer business background: B2C subscription, edtech, online learning or content-led products.
• Full stack SEO: technical and editorial, with evidence of both areas.
• Experience on AI search: GEO / AEO / LLM visibility with concrete results.
• Link building you executed personally: earned links via white hat PR or partnerships.
• Autonomous operator: previously sole SEO or senior owner without a team.
• Tools: Google Search Console, Ahrefs or Semrush; GA4 or Mixpanel in analytics stack.
• Fluent English; working in Rome hybrid or remote EU with Rome presence.

Mansioni

• Technical SEO and site health: architecture, indexation, Core Web Vitals and schema.
• Keyword and topic cluster strategy: align briefs with in-house content production.
• AI search visibility: GEO / AEO / LLM presence and citations for PTDJA.
• YouTube search: optimize tutorials to improve discoverability.
• Backlinks and digital PR: earned links via stories, data, partnerships and directories.
• Growth loops: tools, embeddables and partnerships to earn traffic and links.
• International/multi-language SEO: Spanish and Portuguese markets first.
• Reporting: organic sessions, signups and CPA contributions in analytics stack.

Conoscenze

SEO

Full stack SEO

AI search

English

Autonomous operator

Strumenti

Google Search Console

Ahrefs

Semrush

GA4

Mixpanel

Descrizione del lavoro

Senior SEO & AI Search Lead (SEO / GEO / AEO)

Rome, Italy (hybrid) or remote EU with regular presence in Rome · Full time · Reports to the Head of Growth · Senior individual contributor: you ARE the SEO function

About Pete Tong DJ Academy

Pete Tong DJ Academy (PTDJA) is the career platform for the next generation of DJs and producers. Founded with Pete Tong and Carl Cox and a roster of world class artists, we combine structured education, community and real career opportunities in one subscription, serving members in more than 140 countries. We have just raised to scale, and our mission is to empower one million artists.

The role

We are hiring a senior SEO who wants full ownership of an organic engine, end to end and hands on. Today our growth is paid heavy; your job is to change that. You will own everything organic: technical SEO, the topic and keyword strategy our content team executes, visibility in AI search (being cited by ChatGPT, Perplexity and Google AI Overviews), YouTube search, and the backlinks and growth loops that compound over time. You work with our content and web teams but you have no SEO team under you: this role is built for an operator who prefers doing to delegating, and whose results show up in the acquisition cost of the whole company.

Your north star

Organic's share of new paying members growing every quarter, and PTDJA cited by AI assistants as the reference for learning to DJ and produce.

What you will own

• Technical SEO and site health: architecture, indexation, Core Web Vitals, schema and structured data, working with our web team.
• Keyword and topic cluster strategy, briefed to and executed with our in house content team (you set the map, they produce).
• AI search visibility (GEO / AEO): making PTDJA the source AI assistants cite for DJ and production questions: entity building, citations, content structured for answer engines.
• YouTube search: DJ and production tutorials are a YouTube first category; you optimize how our video content gets found.
• Backlinks and digital PR, white hat only: earned links through stories, data, partnerships and directory placements: you build them personally.
• Growth loops that earn links and traffic: free tools, embeddables, referral and partnership mechanics designed with the growth team.
• International and multi language SEO for our expansion markets (Spanish and Portuguese first).
• Reporting: organic sessions, organic signups and organic's contribution to blended CPA, in our analytics stack.

Key objectives (first 12 months)

Build the engine

Technical foundation fixed and the first topic clusters live and ranking

Links that matter

A repeatable earned link program running (digital PR, tools, partnerships)

Organic share up

A meaningful, measured share of new members arriving through organic

Requirements (must have)

• 6+ years in SEO with senior individual ownership: you personally grew a site's organic traffic and can tell the story with numbers (from X to Y sessions or signups, in what timeframe, and what moved it).
• Consumer business background: B2C subscription, membership, edtech, online learning, marketplace or content led consumer product. Not primarily B2B SaaS or local SEO.
• Full stack SEO: both technical (crawling, indexation, site architecture, schema, Core Web Vitals) and editorial (topic clusters, briefs, on page). Single sided profiles will not enjoy this role.
• Already working on AI search: GEO / AEO / LLM visibility with something concrete to show, not just opinions.
• Link building you executed personally: earned links you can name, through white hat digital PR, content or partnerships. No bought links, no spam networks.
• Autonomous operator: you have been the only SEO in a company, or the senior owner without a team, and you liked it.
• Tool fluency: Google Search Console, Ahrefs or Semrush, and a modern analytics stack (GA4, Mixpanel or similar).
• Fluent English (working language). Rome hybrid, or remote EU with regular presence in Rome.

Nice to have

• YouTube SEO track record (a real differentiator for this role).
• Referral or affiliate program experience; programmatic SEO or free tool pages that earned links.
• Multi language SEO (Spanish, Portuguese).
• Passion for music, DJ culture or the creator economy.
• Working Italian (or willingness to learn).

What we offer

• Full ownership of the organic engine of a category defining brand in electronic music: from technical to AI search to links, no bureaucracy, no layers.
• Your results visible in the acquisition economics of the whole company, not buried in a dashboard.
• Competitive compensation with a performance bonus tied to clear KPIs.
• A creative, ambitious team, a world class artist network, and members whose careers you help launch.