Senior Mobile App Analytics & Optimization Specialist

BoF Careers; Lombardia; On-site; EUR 42,000 - 46,000; Full time

Job summary

Prada Group seeks an App Analytics Senior Specialist for the Digital Insights Team in Milan. You will drive measurement and optimization of mobile app performance across the Group, generating actionable insights and partnering with product, UX and marketing to improve engagement, retention and conversion.

You will define KPIs, monitor dashboards, support experiments, and ensure robust analytics implementations using tools such as Adobe Analytics, Firebase, Amplitude and Looker, collaborating

Qualifications

• 4-6 years of experience in digital analytics
• Experience with KPI definition, performance monitoring, reporting, and insight generation
• Experience with A/B testing, experimentation frameworks, and analytics implementation

Responsibilities

• Monitor and optimize app performance for B2C and B2B mobile experiences through KPI tracking, reporting, and dashboarding
• Develop, maintain, and optimize solutions to track acquisition, engagement, retention, and conversion performance
• Perform in-depth analyses to identify user behavior trends, performance drivers, and opportunities for optimization
• Collaborate with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable insights and recommendations
• Support experimentation and A/B testing activities, contributing to the evaluation of user experience and business performance improvements
• Ensure accurate implementation and quality assurance of mobile analytics solutions (e.g., SDKs, event tracking, attribution platforms)
• Contribute to the definition and adoption of analytics best practices, promoting a data-driven approach across teams
• Provide analytical support to stakeholders by tailoring insights to different business needs and audiences

Skills

Mobile app analytics

KPI definition

Stakeholder management

Data storytelling

Data visualization

Adobe Analytics

Firebase

Amplitude

AppsFlyer

Looker

Education

Bachelor's or Master's degree in Marketing, Statistics, Engineering, Economics or Computer Science

Tools

Adobe Analytics

Firebase

Amplitude

AppsFlyer

Adjust

Looker

Job description

Prada Group seeks an App Analytics Senior Specialist for the Digital Insights Team in Milan. You will drive measurement and optimization of mobile app performance across the Group, generating actionable insights and partnering with product, UX and marketing to improve engagement, retention and conversion.

You will define KPIs, monitor dashboards, support experiments, and ensure robust analytics implementations using tools such as Adobe Analytics, Firebase, Amplitude and Looker, collaborating