Senior Lifecycle Marketing Manager | EMEA

Deel; Ancona; On-site; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Stock grant opportunities

Optional flexible working office membW

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and &

Job summary

Deel cerca un responsabile marketing lifecycle per guidare campagne su canali multipli, aumentare l''engagement, l''adozione del prodotto e le entrate lungo il viaggio del cliente. Lavorerai con Prodotto, Vendite, Customer Success e Marketing per offrire touchpoint personalizzati basati sui dati.

Cerchiamo una persona con oltre 8 anni di esperienza in marketing B2B SaaS, comprovata capacità di cross-sell, forti skills analitici e familiarità con HubSpot e Braze.

Qualifications

• 8+ anni di esperienza in lifecycle o growth marketing in B2B SaaS o tecnologia.
• Proven track record di campagne cross-sell e upsell con impatto sui ricavi.
• Forti capacità analitiche e uso di dati per guidare le decisioni.
• Esperienza con piattaforme di automazione marketing (HubSpot, Braze).
• Ottime capacità comunicative in team distribuiti e remoti.

Responsibilities

• Progettare ed eseguire campagne multi-canale per incremento adozione, cross-sell e retention.
• Identificare momenti chiave del ciclo clienti per guidare l'adozione prodotto.
• Monitorare KPI di campagne e ROI per guidare la strategia.
• Fornire insights per migliorare conversioni ed efficacia delle campagne.
• Eseguire test A/B e multivariati su email, messaggi in-app e altri canali.
• Collaborare con Marketing, Prodotto, Sales e Customer Success per allineare strategie.

Skills

Lifecycle marketing

Cross-sell / upsell

Data-driven analysis

Comunicazione scritta e orale

Gestione progetti cross-team

Adattabilità

Growth mindset

Collaborazione tra team

Tools

HubSpot

Braze

Job description

Overview

In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.

Retribuzione / Benefits

• Stock grant opportunities
• Optional flexible working office membership
• Total rewards program
• Inclusive equal-opportunity employer
• Additional perks based on status and location

Responsabilità

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Requisiti fondamentali

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact
• Strong analytical skills with ability to derive insights from data
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze
• Excellent written and verbal communication skills across remote teams
• Experience managing large cross-functional projects across cultures and time zones
• Self-motivated, adaptable, and able to work in a fast-paced, global environment
• Growth mindset and comfort with ambiguity

• collaboration across teams
• analytical thinking
• adaptability
• HubSpot
• Braze
• A/B testing