Senior Lifecycle Growth Manager, B2B SaaS

Deel; Sardegna; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Stock grant opportunities

Optional flexible working office

Total rewards program

Inclusive equal-opportunity employer

Additional perks by status/location

Zusammenfassung

Deel is seeking an experienced lifecycle/ growth marketer to drive multi-channel campaigns across the customer journey in a fast-paced B2B SaaS environment. You will work with Product, Sales, Customer Success and Marketing to personalize touchpoints, identify moments for adoption and expansion, and measure ROI to improve retention and revenue.

The role requires 8+ years in lifecycle marketing, proven cross-sell/upsell results, and hands-on expertise with HubSpot and Braze.

Qualifikationen

• 8+ years in lifecycle or growth marketing in B2B SaaS or technology.
• Proven cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills to derive actionable insights from data.
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze.
• Excellent written and verbal communication across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable and able to thrive in a fast-paced global environment.
• Growth mindset and comfort with ambiguity.

Aufgaben

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion and retention.
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation.
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy.
• Provide actionable insights to improve conversions and campaign effectiveness.
• Conduct A/B tests and multivariate experiments across email, in-app messaging and other channels.
• Collaborate with Marketing, Product, Sales and Customer Success to align on strategy.

Kenntnisse

Lifecycle marketing

Growth marketing

Revenue impact

Analytics

Remote collaboration

Project management

Cross-functional work

Tools

HubSpot

Braze

Jobbeschreibung

Deel is seeking an experienced lifecycle/ growth marketer to drive multi-channel campaigns across the customer journey in a fast-paced B2B SaaS environment. You will work with Product, Sales, Customer Success and Marketing to personalize touchpoints, identify moments for adoption and expansion, and measure ROI to improve retention and revenue.

The role requires 8+ years in lifecycle marketing, proven cross-sell/upsell results, and hands-on expertise with HubSpot and Braze.