Lifecycle Growth Lead — B2B SaaS, Cross-Sell & Data-Driven

Deel; Savona; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Stock grant opportunities

Optional flexible working office membe

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and l

Job summary

Deel is seeking a senior lifecycle marketer to lead multi-channel campaigns that boost product adoption, cross-sell, and retention. You will partner across Product, Marketing, Sales, and Customer Success to identify critical lifecycle moments and personalize touchpoints using segmentation.

This role focuses on data-driven strategies and measurable ROI across a global customer base. The ideal candidate brings 8+ years in B2B SaaS lifecycle marketing, strong analytics, and hands-on experience with

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology.
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills with ability to derive insights from data.
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze.
• Excellent written and verbal communication skills across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable, and able to work in a fast-paced, global environment.
• Growth mindset and comfort with ambiguity.

Responsibilities

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention.
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization.
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy.
• Provide actionable insights to improve conversions and campaign effectiveness.
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels.
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle.

Skills

Lifecycle marketing

Cross-sell/upsell

Analytics

HubSpot

Braze

Remote collaboration

Project management

Ambiguity tolerance

Tools

HubSpot

Braze

Job description

Deel is seeking a senior lifecycle marketer to lead multi-channel campaigns that boost product adoption, cross-sell, and retention. You will partner across Product, Marketing, Sales, and Customer Success to identify critical lifecycle moments and personalize touchpoints using segmentation.

This role focuses on data-driven strategies and measurable ROI across a global customer base. The ideal candidate brings 8+ years in B2B SaaS lifecycle marketing, strong analytics, and hands-on experience with