Senior Growth Product Manager

Ruby Labs Ltd; Meolo; Remote; EUR 60,000 - 100,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor  – Tax

Job summary

Ruby Labs Ltd is seeking aSenior Growth Product Manager to drive top-of-funnel growth by optimizing the web funnel from first interaction to registration and payment. The role focuses on CR, LTV improvements, and data-driven strategy within a B2C environment.

You will run A/B tests, lead growth initiatives, and collaborate with design, development, and data science teams to meet quarterly KPIs while partnering with UA to optimize the full user journey.

Qualifications

• Proven experience with web funnel optimization in a B2C environment.
• 4+ years of growth product management experience, specializing in B2C subscription models.
• Ability to define, run, and analyze A/B tests specifically for web-based funnels.
• Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.

Responsibilities

• Funnel Optimization: Define and implement hypotheses to improve the conversion rate to purchase and LTV within the web funnel.
• Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.
• Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel.
• Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to execute optimization strategies from PRD to execution.
• Agile Ceremonies: Assist Engineering in leading agile ceremonies including daily standups, grooming, planning, and retrospectives.
• Ownership of Results: Lead the growth process from hypothesis creation to final implementation and evaluation.
• UA Collaboration: Work with UA team to optimize the full flow from first interaction through registration and payment.
• User Pain Points: Understand user pain points to determine effective growth strategies.

Skills

Funnel optimization

Growth PM

A/B testing

Data analysis

Cross-functional collaboration

Agile ceremonies

UA collaboration

User-centric mindset

Tools

Google Analytics

Mixpanel

SQL

Job description

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

One of the RubyLabs’ portfolio companies is looking for a highly experienced and specialized Senior Growth Product Manager to join our team. The primary focus of this role is to drive top-of-funnel growth through optimizing our funnel stages, leading to user registration and payment. This role requires direct experience in managing and improving web funnels in a B2C environment.

Key Responsibilities

• Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.
• Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.
• Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel. You will ensure that strict quarterly KPIs are met and exceeded.
• Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to execution.
• Agile Ceremonies: Assist Engineering team in leading agile software development ceremonies, including daily standups, grooming, planning, and retrospectives.
• Ownership of Results: Lead the entire growth process, taking full responsibility for results, from hypothesis creation to final implementation and evaluation.
• UA Collaboration: Work hand-in-hand with the User Acquisition (UA) team to build and optimize the full flow, ensuring that every step, from the first user interaction through registration and payment, is optimized for growth.
• User Pain Points: Deeply understand user pain points and behaviors, leveraging this understanding to determine the most effective strategies for selling our product.

Qualifications

• Proven experience with web funnel optimization in a B2C environment.
• 4+ years of growth product management experience, specializing in B2C subscription models.
• Ability to define, run, and analyze A/B tests specifically for web-based funnels.
• Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.
• Strong collaboration skills to work effectively with cross-functional teams including designers, developers, and data science teams.
• Ability to manage multiple growth initiatives and meet strict quarterly KPIs.
• Strong problem-solving skills with a user-first mindset, aiming to understand pain points and optimize user experience.
• Experience in building and executing strategic roadmaps for growth testing.
• Familiarity with leading agile software development ceremonies is a plus.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Take-Home Assessment
• Technical Interview (45 minutes)
• Final Interview (30 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.