Senior CRM Specialist

FashionUnited; Italia; On-site; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Wellbeing programs

Learning & Development opportunities

Company Cafeteria

20% discount on all brands

Flexible start times

Health insurance

Job summary

PVH Italy is seeking an experienced Senior CRM Specialist to join their Digital Business Team. This role involves managing loyalty programs, developing multi-channel communications, and monitoring CRM KPIs.

Candidates should have a university background in Economics, Marketing, or Statistics, with at least 3 years of CRM experience, particularly within the Salesforce ecosystem. The position offers various employee perks, including training programs and medical consultation support.

Qualifications

• 3+ years of experience focusing on CRM.
• Proven experience within the Salesforce ecosystem.
• Digital and innovation-oriented mindset.

Responsibilities

• Manage loyalty programs for different brands.
• Deliver CRM activities for customer retention.
• Develop multi-channel communications.

Skills

CRM experience

Salesforce

Analytical mindset

Communication skills

Team player

Fluency in English

Education

University background in Economics, Marketing, Statistics

Job description

Retail network is the beating heart of our business. With over 2000 stores around the world, we are close to our customers by inspiring them in their shopping.

We are looking for an experienced Senior CRM Specialist to join our Digital Business Team.

Responsibilities

• Contribute to the operational management of loyalty programs of each different brand
• Deliver CRM activities in order to encourage customer retention and loyalty
• Develop multi-channel communications including personalized newsletter, SMS and push messages in partnership with the marketing team
• Monitor CRM and loyalty KPIS
• Managing customer database quality, integrity and enrichment
• Partner with the store operations and digital teams to optimize CRM actions
• Training for store teams of the CRM projects
• CRM initiatives and loyalty program of Stefanel and other brands of OVS Group collaborating with the other CRM team members.

Qualifications

• University background in Economics, Marketing, Statistics
• At least 3 years of experience with a solid focus on CRM
• Proven experience within the Salesforce ecosystem
• Strong analytical mindset
• Digital and innovation-oriented mindset
• Expertise in CRM and Retail reporting
• Excellent communication and presentation skills
• Team player, able to perform in a fast-paced environment
• Fluency in English (both written and spoken) is essential

Benefits

• Wellbeing & Parenting: Programs dedicated to physical and mental wellbeing and parenting support
• Wellness area with free courses such as yoga, pilates, and functional training
• Learning & Development: Technical-specialist and managerial training programs and opportunities for continuous skill development
• Company Cafeteria
• 20% discount on all our brands
• Access to exclusive employee perks across the group (travel, electronics, and more)
• Flexible start times and smart working options
• Medical consultation and 8 additional hours of paid leave annually for medical appointments
• Health insurance included once a permanent contract is secured