Senior CRM Specialist

OVS S.p.A.; Mestre; On-site; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Wellbeing

Wellness courses

Learning & Development

Company Cafeteria

Brand discount

Exclusive employee perks

Flexible start times

Medical leave & health coverage

Job summary

OVS S.p.A. is seeking a CRM & Loyalty Specialist to contribute to CRM initiatives and loyalty programs across brands and markets. You will plan multichannel activities, develop personalized communications, and build segmentation strategies from customer data.

You will collaborate across Retail, Digital, Marketing, IT and local teams to drive adoption and value. You will also help maintain data quality, analyze campaign performance and translate insights into actionable initiatives while

Qualifications

• Solid experience in CRM and loyalty programs within Retail or Fashion.
• Experience on multi-country projects and adapting CRM to local markets.
• Proven CRM platforms experience, preferably Salesforce ecosystem.
• Hands-on analytics and reporting using Looker or similar tools.
• Strong CRM/KPIs knowledge and ability to translate data into actions.
• Solid project management skills with multiple stakeholders.

Responsibilities

• Contribute to management and development of CRM initiatives and loyalty programs.
• Plan and execute multichannel CRM activities to drive acquisition, engagement, retention and value.
• Develop personalized customer communications across CRM channels and loyalty materials.
• Develop segmentation and targeting strategies from customer data and lifecycle.
• Analyse data, campaign performance and KPIs to translate insights into initiatives.
• Maintain and improve customer database quality and enrichment.
• Collaborate with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local teams.
• Develop and deliver CRM and loyalty training for store and local teams.

Skills

CRM & Loyalty

Multi-country projects

Salesforce Marketing Cloud

Google Looker

KPI interpretation

Project management

Cross-functional teamwork

Digital mindset

Communication skills

Team player

Tools

Salesforce Marketing Cloud

Service Cloud

Google Looker

Job description

Retail network is the beating heart of our business. With over 2000 stores around the world, we are close to our customers by inspiring them in their shopping.

About the role:

• Contribute to the management and development of CRM initiatives and loyalty programs across OVS Group brands and international markets, in collaboration with the other CRM team members
• Plan and execute multichannel CRM activities aimed at driving customer acquisition, engagement, retention, frequency and customer value
• Develop personalized customer communications across CRM channels and in-store loyalty materials
• Develop customer segmentation and targeting strategies based on customer profiles, purchasing behaviour, engagement and lifecycle
• Analyse customer data, campaign performance and key CRM & loyalty KPIs, identifying trends, opportunities and translating insights into actionable CRM initiatives
• Contribute to maintaining and improving customer database quality, completeness and enrichment
• Work closely with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams to ensure the effective implementation of CRM projects
• Develop and deliver CRM and loyalty training materials for store and local teams

What We're Looking For:

• Solid experience in CRM and loyalty programs, preferably within the Retail or Fashion industry .
• Experience in multi-country projects and the ability to adapt CRM approaches to different markets and local needs.
• Proven experience with CRM platforms, preferably the Salesforce ecosystem (Marketing Cloud and/or Service Cloud) or equivalent solutions.
• Hands-on experience with analytics and reporting tools, preferably Google Looker or similar platforms.
• Strong understanding of CRM, loyalty and Retail KPIs, with the ability to translate data and insights into actionable CRM initiatives.
• Solid project management skills, with the ability to autonomously manage multiple projects and stakeholders.
• Strong digital and innovation-oriented mindset.
• Excellent communication and presentation skills.
• A strong team player, able to work effectively with cross-functional and international teams.

Why Join Us?

In OVS Group you will find a structured company, a dynamic and strongly results-oriented environment. We are innovating tradition, with a strong investment in new technologies, to offer customers and employees an increasingly omnichannel and digital experience, without neglecting attention to the environment, the future and sustainability.

The opportunity is full time, with annual salary range between 35.000 euro - 40.000 euro.

Additional benefits in joining us:

• Wellbeing & Parenting: Programs dedicated to physical and mental wellbeing and parenting support
• Wellness area with free courses such as yoga, pilates, and functional training
• Learning & Development: Technical-specialist and managerial training programs and opportunities for continuous skill development
• Company Cafeteria
• 25% discount on all our brands
• Access to exclusive employee perks across the group (travel, electronics, and more)
• Flexible start times and smart working options
• Medical consultation and 8 additional hours of paid leave annually for medical appointments
• Health insurance included once a permanent contract is secured

WEAR YOUR CHANCE

We are your chance!