Senior CRM & Loyalty Lead – Global Retail

Ovs Spa; Venezia; In loco; EUR 35.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Wellbeing & Parenting

Wellness area

Learning & Development

Company Cafeteria

25% discount on brands

Exclusive employee perks

Flexible start times

Medical consultation & leave

Health insurance

Descrizione del lavoro

OVS Group is seeking an experienced Senior CRM Specialist to join our Digital Business Team. You will contribute to CRM initiatives and loyalty programs across OVS Group brands and international markets.

The role focuses on planning multichannel CRM activities, personalizing communications, segmentation, analytics and cross-functional collaboration to deliver customer value. This is a full-time position in Italy with competitive benefits.

Competenze

• Solid experience in CRM and loyalty programs, preferably in retail or fashion.
• Experience in multi-country projects and adapting CRM to different markets.
• Proven experience with CRM platforms, preferably Salesforce Marketing Cloud/Service Cloud.
• Hands-on analytics and reporting using Looker or similar tools.
• Strong CRM/KPIs knowledge, able to translate data into initiatives.
• Project management skills; able to run multiple projects and stakeholders.
• Strong digital and innovation mindset; excellent communication.
• Team player able to work with cross-functional and international teams.

Mansioni

• Contribute to the management and development of CRM initiatives and loyalty programs across OVS Group brands and international markets, in collaboration with the other CRM team members.
• Plan and execute multichannel CRM activities aimed at driving customer acquisition, engagement, retention, frequency and customer value.
• Develop personalized customer communications across CRM channels and in-store loyalty materials.
• Develop customer segmentation and targeting strategies based on customer profiles, purchasing behaviour, engagement and lifecycle.
• Analyse customer data, campaign performance and key CRM & loyalty KPIs, identifying trends, opportunities and translating insights into actionable CRM initiatives.
• Contribute to maintaining and improving customer database quality, completeness and enrichment.
• Work closely with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams to ensure the effective implementation of CRM projects.
• Develop and deliver CRM and loyalty training materials for store and local teams.

Conoscenze

CRM & Loyalty

Multi-country

Salesforce

Looker Analytics

Data Analysis

Project Management

Cross-functional

Communication

Strumenti

Salesforce Marketing Cloud

Salesforce Service Cloud

Google Looker

Descrizione del lavoro

OVS Group is seeking an experienced Senior CRM Specialist to join our Digital Business Team. You will contribute to CRM initiatives and loyalty programs across OVS Group brands and international markets.

The role focuses on planning multichannel CRM activities, personalizing communications, segmentation, analytics and cross-functional collaboration to deliver customer value. This is a full-time position in Italy with competitive benefits.