Senior CRM Specialist

OVS S.p.A.; Mestre; In loco; EUR 35.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Wellbeing programs

Health insurance

Brand discounts

Flexible start times

Training & development

Descrizione del lavoro

OVS Group is seeking an experienced Senior CRM Specialist to join our Digital Business Team in Mestre, Italy. You will drive CRM initiatives and loyalty programs across brands and markets, plan multichannel campaigns, and develop personalized communications to boost engagement and value.

You will analyze customer data, optimise segmentation, and collaborate with Retail, Marketing, IT, and analytics teams to ensure successful CRM projects.

Competenze

• 3+ years in CRM or loyalty programs in retail or fashion.
• Experience on multi-country CRM projects.
• Experience with CRM platforms like Salesforce Marketing Cloud or equivalent.
• Strong ability to analyze data and report KPIs.
• Excellent communication and presentation skills.

Mansioni

• Contribute to the management and development of CRM initiatives and loyalty programs across OVS Group brands and international markets, in collaboration with the other CRM team members.
• Plan and execute multichannel CRM activities aimed at driving customer acquisition, engagement, retention, frequency and customer value.
• Develop personalized customer communications across CRM channels and in-store loyalty materials.
• Develop customer segmentation and targeting strategies based on customer profiles, purchasing behaviour, engagement and lifecycle.
• Analyse customer data, campaign performance and key CRM & loyalty KPIs, identifying trends, opportunities and translating insights into actionable CRM initiatives.
• Contribute to maintaining and improving customer database quality, completeness and enrichment.
• Work closely with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams to ensure the effective implementation of CRM projects.
• Develop and deliver CRM and loyalty training materials for store and local teams

Conoscenze

CRM

Loyalty programs

Multichannel campaigns

Analytics & reporting

Project management

Cross-functional teamwork

Communication skills

Strumenti

Salesforce Marketing Cloud

Looker

Descrizione del lavoro

Work location:

Work location: Italy , Veneto , Mestre

Sector:

Sector: Fashion Design

Role:

Role: Other

Branch:

Branch: OVS spa

Date of last update:

Date of last update: 23/09/2026

activities Print Tell a friend

Retail network is the beating heart of our business. With over 2000 stores around the world, we are close to our customers by inspiring them in their shopping.

We are looking for an experienced Senior CRM Specialist to join our Digital Business Team.

About the role:

• Contribute to the management and development of CRM initiatives and loyalty programs across OVS Group brands and international markets, in collaboration with the other CRM team members
• Plan and execute multichannel CRM activities aimed at driving customer acquisition, engagement, retention, frequency and customer value
• Develop personalized customer communications across CRM channels and in-store loyalty materials
• Develop customer segmentation and targeting strategies based on customer profiles, purchasing behaviour, engagement and lifecycle
• Analyse customer data, campaign performance and key CRM & loyalty KPIs, identifying trends, opportunities and translating insights into actionable CRM initiatives
• Contribute to maintaining and improving customer database quality, completeness and enrichment
• Work closely with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams to ensure the effective implementation of CRM projects
• Develop and deliver CRM and loyalty training materials for store and local teams

What We're Looking For:

• Solid experience in CRM and loyalty programs, preferably within the Retail or Fashion industry .
• Experience in multi-country projects and the ability to adapt CRM approaches to different markets and local needs.
• Proven experience with CRM platforms, preferably the Salesforce ecosystem (Marketing Cloud and/or Service Cloud) or equivalent solutions.
• Hands-on experience with analytics and reporting tools, preferably Google Looker or similar platforms.
• Strong understanding of CRM, loyalty and Retail KPIs, with the ability to translate data and insights into actionable CRM initiatives.
• Solid project management skills, with the ability to autonomously manage multiple projects and stakeholders.
• Strong digital and innovation-oriented mindset.
• Excellent communication and presentation skills.
• A strong team player, able to work effectively with cross-functional and international teams.

Why Join Us?

In OVS Group you will find a structured company, a dynamic and strongly results-oriented environment. We are innovating tradition, with a strong investment in new technologies, to offer customers and employees an increasingly omnichannel and digital experience, without neglecting attention to the environment, the future and sustainability.

The opportunity is full time, with annual salary range between 35.000 euro - 40.000 euro.

Additional benefits in joining us:

• Wellbeing & Parenting: Programs dedicated to physical and mental wellbeing and parenting support
• Wellness area with free courses such as yoga, pilates, and functional training
• Learning & Development: Technical-specialist and managerial training programs and opportunities for continuous skill development
• Company Cafeteria
• 25% discount on all our brands
• Access to exclusive employee perks across the group (travel, electronics, and more)
• Flexible start times and smart working options
• Medical consultation and 8 additional hours of paid leave annually for medical appointments
• Health insurance included once a permanent contract is secured