Genesis Marketing & Pr Leader

Hyundai; Monza; Hybrid; EUR 40,000 - 70,000; Full time

Benefits offered by this job

flexible working hours

hybrid work policy

car lease mobility program

daily meal vouchers

health insurance coverage

corporate wellness program

Job summary

Genesis Italia cerca un professionista marketing e comunicazioni per guidare il lancio del brand in Italia, costruendo awareness e visibilità su canali digitali, stampa e eventi.

La posizione richiede esperienza in lanciare brand/prodotti, familiarità con strumenti digital e CRM, nonché eccellenti capacità di storytelling in italiano e inglese. Opportunità di crescita in un contesto internazionale dinamico.

Qualifications

• 3-5 years in marketing, PR o brand communications.
• Esperienza in lanciare brand/prodotti.
• Conoscenza approfondita di automotive/mobility.
• Buona padronanza strumenti marketing digitale, social e CRM.
• Creazione contenuti e storytelling.

Responsibilities

• Supportare go-to-market per Genesis in Italia.
• Garantire coerenza identità di marca e tono di voce su touchpoints.
• Collaborare con stakeholder interni e agenzie su campagne, eventi e promo.
• Allineare comunicazioni con team corporate e internazionali.
• Pianificare ed eseguire campagne integrate (digitale, social, eventi, stampa, PR).
• Costruire relazioni con media automotive e press lifestyle.
• Creare e distribuire press materials, contenuti sito, newsletter e social.
• Gestire media inquiries, interviste e press events.
• Monitorare performance campagne e trend, offrendo insight gestionali.

Skills

Marketing & PR

Brand communications

Digital marketing

CRM tools

Content creation

Media relations

Project management

Bilingue: inglese e italiano

Tools

CRM systems

Analytics tools

Social media platforms

Digital marketing tools

Job description

Overview

In this role you will drive the launch of Genesis in Italy by building brand awareness and leading communications. You will manage the go-to-market strategy, ensure consistent brand identity, and collaborate with internal teams and agencies on campaigns, events, and promotions. You will plan integrated campaigns across digital, social, events, print, and PR, while cultivating strong media relationships. The position offers exposure to high-visibility projects in a dynamic, international automotive environment and a chance to shape brand perception in a new market.

Retribuzione / Benefits

• flexible working hours
• hybrid work policy
• car lease mobility program
• daily meal vouchers
• health insurance coverage
• corporate wellness program

Responsabilità

• Support go-to-market strategy for the Italian automotive brand
• Ensure brand identity, tone of voice, and positioning consistency across touchpoints
• Collaborate with internal stakeholders and agencies on launch campaigns, events and promotions
• Coordinate with Corporate and international teams to align communications
• Plan and execute integrated campaigns (digital, social, events, print, PR) to build awareness and engagement
• Build and maintain relationships with automotive media, lifestyle press, and industry stakeholders
• Create and distribute press materials, website content, newsletters, and social posts aligned with brand voice
• Manage media inquiries, interviews, spokesperson opportunities, and coordinate press events and media experiences
• Monitor campaign performance, media coverage, brand reputation, and trends; provide management with insights

Requisiti fondamentali

• 3-5 years in marketing, PR or brand communications
• experience with brand/product launches
• deep understanding of automotive/mobility trends
• strong knowledge of digital marketing tools, social media and CRM systems
• content creation and storytelling skills
• excellent organizational and project management abilities
• fluent in English and Italian
• creativity
• flexibility
• results-oriented
• digital marketing tools
• social media platforms
• CRM systems