Brand & PR Lead - Italy & CEE Marketing

Sheglam; Lombardia; On-site; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

SHEGLAM is seeking a seasoned marketing professional to lead brand marketing for Italy and the CEE region. You will develop and execute local strategies, coordinate cross-functional campaigns, and manage offline activities to raise brand visibility.

The role requires strong negotiation, CRM, and teamwork skills, with moderate travel expectations. Responsibilities include collaborating with Category and GTM teams, managing budgets, and ensuring campaigns align with global brand guidelines while

Qualifications

• Minimum 5 years of experience in marketing.
• Experience in local marketing.
• Willing to travel moderately.
• Strong skills in business negotiation, customer relationship management, and teamwork.

Responsibilities

• Develop and implement brand marketing strategies for Italy and the CEE region in line with company objectives.
• Own the regional brand communication plan; coordinate integrated online/offline campaigns; execute annual marketing plan.
• Collaborate with Category leads and GTM team to develop local product marketing and communication plans.
• Plan and execute offline marketing activities (exhibitions, retail promotions, consumer events) to boost brand visibility.
• Coordinate with regional sales, channels, and HQ teams to ensure timely execution of marketing initiatives.
• Coordinate with local marketing and events agencies, media and partners to ensure quality and ROI.
• Create and manage the marketing budget and monitor campaign performance and ROI.
• Build regional brand assets that reflect local market characteristics while aligning with global guidelines.

Skills

Negotiation

CRM

Teamwork

Job description

SHEGLAM is seeking a seasoned marketing professional to lead brand marketing for Italy and the CEE region. You will develop and execute local strategies, coordinate cross-functional campaigns, and manage offline activities to raise brand visibility.

The role requires strong negotiation, CRM, and teamwork skills, with moderate travel expectations. Responsibilities include collaborating with Category and GTM teams, managing budgets, and ensuring campaigns align with global brand guidelines while