Senior Marketing Manager – Italy

Orientrade; Milano; On-site; EUR 90,000 - 120,000; Full time

Job summary

Orien Trade in Italy seeks a Senior Marketing Manager to lead planning, execution and performance for the Italian market within the Group marketing framework.

You will translate brand strategy into a concrete Italian plan, manage approved budgets, measure ROI, and collaborate with Group Marketing, Brand Managers and the Italian sales team. You will build and coach the local team, drive ROI-focused initiatives and help shape the retailer launch calendar in a fast-growing beauty space.

Qualifications

• 8+ years in marketing, trade marketing or brand marketing, ideally in beauty or consumer-focused industries.
• Proven ownership of a marketing budget, including planning, forecasting and cost control.
• Strong commercial and financial acumen: comfortable with ROI analysis and P&L impact of marketing decisions.
• Experience building joint business or marketing plans with retailers, and working with multiple brands or in a multi-market environment.
• Experience leading, coaching or guiding team members, agencies or cross-functional project teams.
• Excellent analytical skills, with advanced Excel; BI or reporting tools is an advantage.
• Degree in Marketing, Business, Economics or related field; Master’s degree is a plus.
• Fluent Italian and English.

Responsibilities

• Develop and execute the Italian marketing plan based on brand strategies, Group guidelines and Italian objectives.
• Manage approved marketing budgets, control costs, track ROI and adjust investments as needed.
• Lead marketing elements of joint business plans with retailers, including launches and activations.
• Adapt international concepts for Italy and work with agencies, influencers and media.
• Measure performance, report insights to Group and local leadership, and continuously improve.
• Guide the local marketing team and coordinate with Group Marketing, Brand Managers, Sales and other teams.

Skills

Strategic marketing

Budget management

ROI analysis

Team leadership

Communication skills

Fluent Italian

Fluent English

Education

Bachelor's degree in Marketing/Business/Economics

Master's degree a plus

Tools

Excel (advanced)

BI tools

Job description

We are looking for a Senior Marketing Manager to lead marketing planning, execution and performance for the Italian market, and to bring structure, financial discipline and leadership to the local team.

Marketing is a central Group function, and this role is its senior lead in Italy. Working within the Group marketing and commercial framework, you will turn Group brand strategy and channel priorities into a clear Italian marketing plan, manage approved budgets, and m easure marketing effectiveness using agreed commercial and brand performance indicators, including ROI and financial impact where measurable. You will work closely with Group Marketing, Brand Managers and Italian sales team, and make well-founded recommendations on where to focus locally.

You will lead and develop the local marketing team, setting priorities, coaching team members and ensuring effective execution. This is a senior role for someone who is as comfortable with a budget model and ROI analysis as with a retailer launch plan, and who thrives in a collaborative, matrix organisation.

Key Responsibilities

• Develop and execute the Italian marketing plan based on agreed brand strategies, Group Marketing guidelines and Italian commercial objectives, working closely with Brand Management, GTM and local sales leadership.
• Manage approved marketing budgets, control costs, track ROI and recommend where to increase, shift or reduce investment.
• Lead the marketing elements of joint business plans with key retailers, in close collaboration with Sales, including launches, in-store activations and digital campaigns.
• Adapt international concepts for Italy and work with agencies, influencers and media to deliver them.
• Measure performance, report insights to Group and local leadership, and continuously improve what works.
• Guide the local marketing team and be the link between Group Marketing, Brand Managers, Sales and other teams.

Qualifications

• 8+ years of experience in marketing, trade marketing or brand marketing, ideally in beauty, cosmetics, FMCG, fashion or another consumer-focused industry.
• Proven ownership of a marketing budget, including planning, forecasting and cost control.
• Strong commercial and financial acumen: comfortable with ROI analysis, marketing economics and the P&L impact of marketing decisions.
• Experience building joint business or marketing plans with retailers, and working with multiple brands or in a multi-market environment.
• Experience leading, coaching or guiding team members, agencies or cross-functional project teams.
• Excellent analytical skills, with advanced Excel; experience with BI or reporting tools is an advantage.
• Degree in Marketing, Business, Economics or a related field; a Master's degree is a plus.
• Fluent Italian and English.

Who We're Looking For

• A strategic marketer who thinks in numbers and links every activity to sales, margin and brand growth.
• A structured planner who sets clear priorities, builds solid processes and follows through.
• A confident decision-maker who can say no to low-return activities and explain why.
• A leader who develops others and creates clarity for the team, while staying close enough to the work to step in when needed.
• A strong communicator who builds trust with Brand Managers, Sales, Finance, retailers and agencies.
• Someone who stays calm and organised while managing several brands, partners and priorities at once.
• A genuine interest in beauty, retail, consumer trends and digital marketing.

What We Offer

• A key marketing role in a growing international beauty company.
• The opportunity to work with exciting international beauty brands across Italy
• A varied role combining brand building, retailer marketing, digital activities and local market execution.
• Close collaboration with international retailers, Korean and Japanese beauty brands and marketing partners.
• A dynamic and entrepreneurial working environment where you can take ownership and bring your ideas to life.
• Supportive and collaborative international team.
• Opportunities for professional growth and increasing responsibility.
• Entrepreneurial culture encouraging initiative, accountability and independent thinking.

About us

Orien Trade is a fast-growing player in the beauty retail space, bringing leading K-beauty and J-beauty brands to market and building long-term partnerships with retailers, distributors, and e-commerce players across the region. We're an entrepreneurial organization where initiative is rewarded, and where our people are as much a part of our story as the brands we represent.