Senior Brand Manager NIVEA Skincare

Beiersdorf; Milano; Hybride; EUR 45 000 - 50 000; Plein temps

Avantages offerts par ce poste

Free parking

Flexible working hours

Hybrid work model

Company store discounts

Participation bonus

Faschim health insurance

Canteen

Résumé du poste

Beiersdorf Milano seeks a Senior Brand Manager to translate consumer insights into winning marketing strategies while leading a team and collaborating with local and European stakeholders. Reporting directly to the Marketing Manager, you will guide category growth and drive impactful experiences across all touchpoints.

You will own performance, manage budgets and lead integrated campaigns with Marketing, Sales, Shopper Marketing, Finance and Supply Chain teams, in a hybrid setup.

Qualifications

• 6+ years of experience in Marketing, Brand Management or Trade Marketing within FMCG or consumer goods industries.
• Proven people leadership experience
• Strong business acumen and analytical mindset
• Experience translating data and market trends into growth opportunities
• Excellent stakeholder management and cross-functional collaboration
• Fluent in Italian and English

Responsabilités

• Lead the development and execution of category and brand growth strategies translating insights into actionable plans.
• Own category performance and financial results through analysis of KPIs, forecasting and budgeting.
• Develop and implement integrated marketing and communication strategies across all consumer touchpoints.
• Drive innovation and portfolio development by identifying emerging needs and partnering with European teams.
• Lead cross-functional collaboration with Marketing, Sales, Shopper Marketing, Finance, Supply Chain and other functions.
• Manage external agencies to ensure excellence in execution and delivery of initiatives.
• Coach and develop team members to foster ownership and high performance.

Connaissances

Marketing

Brand Management

Trade Marketing

People leadership

Analytical mindset

Data-driven insights

Excel

PowerPoint

Stakeholder management

Outils

NielsenIQ

Circana (IRI)

Excel

PowerPoint

Description du poste

Your Tasks

As Senior Brand Manager, you will combine strategic thinking, business ownership and people leadership to drive category growth and create impactful consumer experiences across all touchpoints. You will play a key role in translating local consumer insights and market opportunities into winning marketing strategies while leading a team and collaborating closely with both local and European stakeholders.

Your Tasks

As Senior Brand Manager, you will combine strategic thinking, business ownership and people leadership to drive category growth and create impactful consumer experiences across all touchpoints. You will play a key role in translating local consumer insights and market opportunities into winning marketing strategies while leading a team and collaborating closely with both local and European stakeholders. Reporting directly to the Marketing Manager, you will manage direct reports and act as a key business partner across Marketing, Sales, Shopper Marketing, Finance, Supply Chain and European Marketing teams.

Main accountabilities:

• Lead the development and execution of category and brand growth strategies, translating consumer, shopper and market insights into actionable business plans and sustainable growth opportunities.
• Own category performance and financial results through ongoing analysis of market dynamics, business KPIs, forecasting, budgeting, annual planning and long-term strategic plans.
• Develop and implement integrated marketing and communication strategies across all consumer touchpoints, ensuring consistent brand execution and impactful consumer experiences.
• Drive innovation and portfolio development by identifying emerging consumer needs, building business cases and partnering with European teams to bring new opportunities to market.
• Act as a key cross-functional leader, building strong partnerships across Marketing, Sales, Shopper Marketing, Finance, Supply Chain and other functions to deliver business priorities and projects.
• Manage external agencies and stakeholders to ensure excellence in execution and effective delivery of brand and category initiatives.
• Lead, coach and develop team members, fostering a culture of ownership, collaboration, continuous learning and high performance.

Your Profile

• 6+ years of experience in Marketing, Brand Management or Trade Marketing within FMCG or consumer goods industries, with a strong track record of driving business growth.
• Proven people leadership experience, with the ability to coach, develop and inspire high-performing teams.
• Strong business acumen and analytical mindset, able to translate data, consumer insights and market trends into strategic recommendations and growth opportunities.
• Demonstrated success managing complex projects and priorities in dynamic, fast-paced environments, balancing strategic thinking with operational execution.
• Excellent stakeholder management, influencing and communication skills, with the ability to collaborate effectively across functions and levels of seniority.
• Entrepreneurial, proactive and solution-oriented, with a strong sense of ownership, accountability and adaptability.
• Experience working with market data sources such as NielsenIQ, Circana (IRI) or similar tools, alongside advanced Excel and PowerPoint skills.
• Fluent Italian and English, both written and spoken.

WHY JOINS US?

• Gross annual salary (RAL) between €45,000 and €50,000, depending on experience
• Free parking for cars, bicycles, and motorcycles
• Flexible working hours (start time between 8:00 AM and 10:00 AM, with a 1-hour lunch break)
• Hybrid working model (2 days of remote work per week)
• Company store discounts (discounted Beiersdorf products, open twice a week)
• Participation bonus, redeemable either as a cash payment or for services/benefits
• Faschim health insurance
• Canteen
• And much more!